Ch.10 Media Flashcards
Advertising designed to increase sales
Promotional Advertising
The process used to try to create a favorable image for a company and foster goodwill in the marketplace.
Institutional Promotional
The avenue through which messages are delivered; also known as channels
Media
Newspapers, magazines, direct mail, signs, and billboards used in advertising, are what types of media?
Print Media
Media that encompass radio and television
Broadcast
A from of advertising that uses either e-mail or the World Wide Web
Online advertising
Relatively inexpensive, useful items featung an advertiser’s name or logo
Specialty Media
The number of people exposed to an ad
Audience
A single exposure to an advertising message
Impression
The number of times an audience sees or hears an advertisement
Frequency
Any paid of non-personal promotion of ideas, goods, or services found everywhere
Advertising
Involves the promotion of a company in association with a property, venue, or event
Sponsorship
Where organizations can develop product recognition by making sure that it is featured in special events, on television, or in the movies
Product Placement*
The process of selecting the advertising media and deciding the time or space in which the ads should appear
Media Planning*
What are the two main types of advertising?
Institutional Advertising and Promotional Advertising
