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Marketing Fundamentals

This class was created by Brainscape user Jackson Rockwell. Visit their profile to learn more about the creator.

By: Jackson Rockwell
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Decks in this class (12)

Ch. 1 Marketing and the Marketing Concept
The process of planning pricing p...,
Marketing promotes,
The commercial environment in whi...
27  cards
Ch.2 PEST & SWOT Analysis
The process of putting the market...,
Concentrating all marketing effor...,
Separating large groups into smal...
16  cards
Ch.3 Economy
Movement of an economy from one c...,
Period in which demand production...,
Phase marked by a long period of ...
12  cards
Types of Interest Rates
The rate the banks make available...,
The rate financial institutions a...,
The yield on short term 13 week u...
7  cards
Ch.4 Trade
Global coalition of nations that ...,
Goods and services purchased from...,
Limits either the quantity or the...
17  cards
Ch.5 The Free Enterprise System
Workers have the freedom to organ...,
Encourages individuals to start a...,
A government issued exclusive rig...
25  cards
Ch.6 Ethics in Marketing
Allows workers to choose their wo...,
Involves working at home usually ...,
A nonprofit organization that hel...
15  cards
Ch.7 Preparing for Sales
Any form of direct contact betwee...,
Sales that take place in a manufa...,
The process of selling over the t...
16  cards
Ch.8 Pre-Approach
Creating a means of maintaining c...,
Is a method for encouraging custo...,
Is expressing oneself without the...
25  cards
Ch.9 Promotion
Decisions about advertising perso...,
A promotion method businesses use...,
A promotion method used to create...
19  cards
Ch.10 Media
Advertising designed to increase ...,
The process used to try to create...,
The avenue through which messages...
16  cards
Ch.11 Distribution
Distribution that requires one or...,
A form of distribution achieved b...,
Giving a limited number of dealer...
18  cards

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Marketing Fundamentals

  • Class purpose General learning

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