Ch.3

Question 1

forces within the organization and other close entities

Answer 1

microenvironment

Question 2

external larger societal forces

Answer 2

macroenvironment

Question 3

firms that help the company to promote, sell, and distribute its product to final buyers

Answer 3

marketing intermediaries

Question 4

distribution channel firms that help the company find customer or make sales to them

Answer 4

reseller

Question 5

help company stock and move goods from their points of origin to their destinations

Answer 5

physical distribution firms

Question 6

marketing research firms, advertising agencies, media firms, etc.

Answer 6

marketing service agencies

Question 7

banks, credit companies, insurance companies that help financial transactions

Answer 7

financial intermediaries

Question 8

A _____ is any group that has an actual or potential interest in or impact on an organization’s ability to achieve objectives

Answer 8

public

Question 9

_____ includes neighborhood residents and community organizations. large companies usually work to become responsible members of the communities in which they operate (ex. Method)

Answer 9

local publics

Question 10

the FDA regulates the food and drug industry by providing standards and quality checks

Answer 10

government publics

Question 11

buy for personal consumption

Answer 11

consumer markets

Question 12

buy for use in production processes

Answer 12

business markets

Question 13

buy to resell at a point

Answer 13

reseller markets

Question 14

buy for public purposes

Answer 14

government markets

Question 15

buyers in other countries

Answer 15

international markets

Question 16

1. demographic
2. economic
3. natural
4. technological
5. political
6. cultural

Answer 16

types of macroenvironment

Question 17

study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics

Answer 17

demography

Question 18

Generations typically have similar purchase behaviors because they have shared experiences and are in the same stage of life (T/F)

Answer 18

True

Question 19

1. urbanizing rural
2. suburban middle-income destinations
3. rural low-income destinations

Answer 19

3 near metro areas

Question 20

1. stable rural areas
2. stagnating rural areas

Answer 20

2 further from metro areas

Question 21

general ____ conditions affect the way consumers allocate their money

Answer 21

economic

Question 22

extent to which people are optimistic or pessimistic about the future health of the economy

Answer 22

consumer confidence

Question 23

the money available to a household over and above that required for a comfortable standard of living

Answer 23

discretionary spending

Question 24

• purchasing power
• changes in consumer spending
• differences in income distribution
• influence of other economies

Answer 24

factors influencing the economic environment

Question 25

physical environment and natural resources needed as ingredients or packaging

Answer 25

input

Question 26

affect by marketing activites

Answer 26

output

Question 27

concerns have grown steadily over past decades

Answer 27

environmental sustainability

Question 28

1. shortages of raw materials
2. increased pollution
3. increased government intervention
4. environmentally sustainable strategies

Answer 28

the natural environment 4 factors

Question 29

Tech impacts every aspect of marketing (T/F)

Answer 29

True

Question 30

includes laws, government agencies, etc. that influence and limit organizations/individuals in a given society

Answer 30

the political environment

Question 31

can have a major effect on a variety of products and methods used to market these products

Answer 31

legal and political decisions

Question 32

1. protection of business organizations from each other
2. protection of customers from unfair business practices
3. protection of society from business interest that may be harmful to that society

Answer 32

3 purposes of laws

Question 33

protects consumers from unfair or deceptive advertising and marketing practices that raise health and safety concerns and cause economic injury

Answer 33

division of advertising practices

Question 34

institutions and other forces that affect society’s basic values, perceptions, preferences, and behaviors

Answer 34

the cultural environment

Question 35

_____ are distribution channel firms that help the company find customers or make sales for them

Answer 35

resellers

Question 36

the “echo boomers” is another name for _____q

Answer 36

millenials

Question 37

The _____ environment consists of economic factors that affect consumer purchasing power and spending patterns

Answer 37

economic

Question 38

Shortages of certain raw materials is a major trend related to the _____ environment

Answer 38

nautral

Question 39

the ____ environment is the most dramatic force shaping the destiny of the markets and marketing

Answer 39

technological

Question 40

The ______ environment consists of institutions and other forces that affect a society’s basic values

Answer 40

cultural

Question 41

A(n) ______ stance by companies toward the marketing environment is preferred over a reactive stance

Answer 41

proactive

Question 42

Many companies view the marketing environment as a(n) _____ element to which they must react and adapt

Answer 42

uncontrollable