Ch.20-- Marketing Ethics

Question 1

What is the primary ethical dilemma that corporation managers face?

Answer 1

How to balance shareholder interests with the needs of society

Question 2

What are the steps in the process of creating an ethical climate in the workplace?

Answer 2

• Set of values
• Have a set rules / regulations
• Punishments in case you don’t follow the rules
• Monitor the situation

Question 3

What are some examples of unethical behavior in marketing?

Answer 3

1. Using high pressure, misleading, or deceptive sales tactics.
2. Misrepresenting company
   earnings, sales, and/or revenues.
3. Withholding or destroying information that
   could hurt company sales or image.
4. Conducting false or misleading advertising.

Question 4

What are the elements of the pyramid of Corporate Social Responsibility?

Answer 4

1. Economic responsibilities – be profitable.
2. Legal responsibilities – obey the law.
3. Ethical responsibilities – be ethical.
4. Philanthropic responsibilities – be a good corporate citizen

Question 5

What are the 4 elements of Rotary’s “Four Way Test” of business ethics?

Answer 5

1. Is it the truth?
2. Is it fair to all concerned?
3. Will it build goodwill and better
   friendships?
4. Will it be beneficial to all concerned?

Question 6

What are the steps in the process of analyzing an ethical climate in the workplace?

Answer 6

1. identify issues
   2, gather information
   3.brainstorm +evaluate alternatives
   4.choose course of action