Ch. 17: Digital mkt

Question 1

What is the omni channel?

Answer 1

Uses digital + regular forms of contact w customer

(Creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping–it creates a single shopping experience)

Question 2

What is the example of home depot?

Answer 2

An example of omni-channel retailing

- Can order online + pick-up in store

Question 3

What is a mkt website? An example

Answer 3

tries to get you to buy a product

(engage consumers to move them closer to a direct purchase or other marketing outcome.
ex: build your own hyuadai)

Question 4

What is a branded community website? An example

Answer 4

try to get consumer to join a community

(present brand content that engages consumers and creates customer community around a brand.
ex: espn, Nike)

Question 5

What are blogs?

Answer 5

are online journals where people and companies post their thoughts and other content, usually related to narrowly defined topics.

Question 6

What is an e-tailer ?

Answer 6

Electronic retailer