This class was created by Brainscape user Fatima Navarro. Visit their profile to learn more about the creator.
By:
Fatima Navarro
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Decks in this class (13)
Ch7-- Segmentation, Targeting, and Positioning
What are the characteristics of a...,
What are the major groups of segm...,
What is the basic premise of geod...
16
cards
Ch.8 - Products, Services, and Brands
1what are the three levels of a p...,
What part of the product delivers...,
On what basis are consumer produc...
11
cards
Ch 8- Services
What is a service,
What are the 4 unique characteris...,
What is the knowledge gap what mu...
7
cards
Ch.9-- Developing New Products/ The Product Life Cycle
1 what is the first filter in the...,
2 at what stage s do you eliminat...,
3 what happens in the marketing s...
21
cards
Ch. 10- Pricing: Understanding and Capturing Customer Value
1 at what price point does an exc...,
2 at what price point do you achi...,
3 who determines what satisfactor...
23
cards
Ch. 11- :Picing Strategies: Additional
1 what is a cash discount what is...,
3 what is trade loading,
4 what is a promotional allowance...
6
cards
Vocabulary
Discount,
Quantity discount,
Trade functional
14
cards
Ch 12- MKT Channels
What are the essential functions ...,
Can intermediaries in a channel o...,
What is contact efficiency
31
cards
Ch. 14: Integrated MKT Communication
When planning a marketing communi...,
Why do messages need to be encoded,
What is going to determine the ab...
12
cards
Ch. 15-- Advertising and Public Relations
Wha,
What are the 2 forms of instituti...,
What are the 3 forms of product a...
24
cards
Ch.19-- The Global Marketplace
What is the key difference betwee...,
What was the general agreement on...,
How did the gatt operate to achie...
19
cards
Ch.20-- Marketing Ethics
What is the primary ethical dilem...,
What are the steps in the process...,
What are some examples of unethic...
6
cards
Ch. 17: Digital mkt
What is the omni channel,
What is the example of home depot,
What is a mkt website an example
6
cards
More about
MKT
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