Ch2: Methods Flashcards
Ethnography
Qualitative method of studying people or a social setting that uses observation, interaction, and sometimes formal interviewing to document behaviors, customs, experiences, social ties, and so on
Scientific Method
A procedure involving the formulating, testing, and modification of hypotheses based on systematic observation, measurement, and/or experiments
Quantitative Methods
Research method that seeks to obtain information about the social world that is already in or can be converted into numeric form.
Qualitative Methods
Research method that attempts to collect information about the social world that can’t be converted into numeric form. It is often used to document the meanings that actions engender or describe the mechanisms by which social processes occur.
Correlation/Association
Two variables varying together
Causality (def and key factors)
One variable influencing another through a chain of events. Key factors:
-correlation
-time order
-ruling out of alternative explanations
Reverse Causality
thinking A causes B, when in reality B is causing A
Inductive Research
Starts with empirical observations, from which one creates a theory and later a hypothesis.
Deductive Research
Starts out with a theory, then develops a hypothesis, then carries out empirical observations, and finally analyzes the data to confirm, reject, or modify the theory
Dependent Variable
Outcome you’re trying to explain. Changes because of the independent variable
Independent Variable
Factor believed to have a causal impact on the dependent variable. There can be more than one, but the most important one is the key independent variable
Hypothesis
Proposed relationship between two variables, usually with a stated direction (positive or negative)
Operationalization
Assigning a precise definition for measuring a concept examined in a study
Validity
The extent to which an instrument measures what it is intended to.
Reliability
Likelihood of obtaining consistent results using the same measure