Ch13 Flashcards
Attitude
Feelings,
Influenced by our beliefs,
That predispose us to respond in a particular way to objects, people, and events
Foot in door phenomenon
The tendency for people who have first agreed to small request to comply later with a larger request
Role
A set of expectations about a social position,
Defining how those in the position ought to behave
Central route persuasion
Occurs when interested people’s thinking is influenced by considering evidence and arguments
Peripheral route persuasion
Occurs when people influenced by incidental cues,
such as speakers attractiveness
What are some evidence-based ways to effectively persuade others?
Avoid yelling, humiliating or boring your audience.
Instead identify shared values, appeal to others admirable motives, make your messages vivid and repeat it, and get your audience to actively engage with your message.
What do social psychologists study?
Use scientific methods to study how people think about, influence, and relate to one another. Social influences that explain why the same person will act differently in different situations.
How do we tend to explain others behaviors and our own?
Western culture will commit the fundamental attribution error by understanding the influence of the situation and overestimating the effect of stable, enduring traits.
Explaining our own behavior, we more readily attribute it to the influence of the situation.
How do attitudes and actions interact?
They influence each other
When other influences are minimal, attributes that are stable, specific, and easily recalled can affect our actions.
Actions can modify attitudes, as in the foot-in-the-door phenomenon and role playing.
When they don’t fit, cognitive dissonance theory suggests that we will reduce tension by changing our attitudes to match our actions.
How do peripheral route persuasion and central route persuasion differ?
Peripheral route persuasion uses attention-getting cues to trigger fast but relatively thoughtless judgments.
Central route persuasion offers evidence and arguments to trigger thoughtful responses.
How can we share our views more effectively?
Avoid yelling at, humiliating, or boring them with complicated or forgettable information.
Instead identify shared goals and relate your aim to their motives.
Also make your message vivid , to repeat it, and to engage others on restating it.
Cognitive dissonance theory
We act to reduce the discomfort we feel when two of our thoughts are inconsistent.
Ex. When we become aware that our attitudes and our actions clash, we reduce the resting dissonance by changing our attitudes
Fundamental attribution error
The tendency , when analyzing others behaviour, to underestimate the impact of the situation and to overestimate the impact of personal disposition
Attribution theory
The theory that we explain someone’s behaviour by crediting either the situation or their persons disposition
Social psychologist
The scientific study of how we think about, influence, and relate to one another
Norms
Understood rules die accepted and expected behavior
Norms prescribe ‘proper’ behavior
Conformity
Adjusting our behavior or thinking to coincide with a group standard
Normative social influence
Influence resulting from a persons desire to gain approval or avoid disapproval
Informational social influence
Influence resulting from a persons willingness to accept others opinion about reality
Collectivism
Emphasizes high group standard values
Individualism
Emphasizes high independent self value
Social control
The power or the situation
Personal control
The power of the individual