CH06 Web, Non-Store and Non-Traditional Retailing Flashcards
single-channel retailing (p. 132)
whereby a retailer sells to its consumers through one retail format (i.e., retail catalog, direct selling, or Web retailing)
multichannel retailing (p. 132)
whereby a retailer sells to consumers through multiple retail formats
omnichannel retailing (p. 132)
when retailers deliver a consistent, uninterrupted, and seamless experience regardless of channel or devide
nonstore retailing (p. 133)
when retailers use strategies that are not store-based to reach consumers and complete transactions
direct marketing (p. 134)
when a customer is first exposed to a good or service through a nonpersonal medium (i.e., direct mail, TV radio, magazine, newspaper, computer, laptop, cell, etc.)
database retailing (p.136)
a way for retailers to collect, store, and use relevant info about consumers
specialog (p.137)
- a mail-order catalogue aimed at a specific group of customers
- it caters to a particular customer segment, emphasizes a limited number of items, and reduces production and postage costs
infomercial (p.138)
a program-length TV commercial (~ 30 mins) for a specific good or service that airs on cable or broadcast TV, often at a fringe time
direct selling (p. 141)
includes both personal contact with consumers in their homes (and other non-store locations such as offices) and phone solicitations initiated by a retailer
vending machine (p. 143)
a cash- or card-operated retailing format that dispenses goods (eg. drinks) and services (eg. arcade games)
Internet (p. 144)
a global electronic superhighway of computer networks that use a common protocol and that are linked by telecommunications lines and satellites
World Wide Web (Web) (p. 144)
a way to access info on the Internet, where ppl work with easy-to-use Web sites and pages
video kiosk (p. 152)
a freestanding, interactive, electronic computer terminal that displays products and related info on a video screen
eg. villa ad at jmsb
