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Consumer Behavior > Ch 9 Vocab > Flashcards

Ch 9 Vocab Flashcards

1
Q

9-1 Culture and Meaning are Inseperable

Commonly held societal beliefs that define what is socially gratifying

A

Consumer Culture

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2
Q

9-1 Culture and Meaning are Inseperable

Rule that specifies the appropriate consumer behavior in a given situation within a specific culture

A

Cultural Norms

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3
Q

9-1 Culture and Meaning are Inseperable

A penalty associated with performing a non-gratifying or culturally inconsistent behavior

A

Cultural Sanction

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4
Q

9-1 Culture and Meaning are Inseperable

Specific expectations that are associated with each type of person within a culture or society

A

Role Expectations

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5
Q

9-2 Using Core Societal Values

Physical Characteristics that describe the physical environment and habitat of a particular place

A

Ecological Factors

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6
Q

9-2 Using Core Societal Values

The customs and accepted ways of everyday behavior in a given culture

A

Tradition

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7
Q

9-2 Using Core Societal Values

Commonly agreed upon consensus about the most preferable ways of living within a society, also known as cultural values

A

Core Societal Values (CSV)

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8
Q

9-2 Using Core Societal Values

The extent to which people are expected to take care of themselves and their immediate families

A

Individualism

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9
Q

9-2 Using Core Societal Values

Extent to which an individual’s life is intertwined with a large cohesive group

A

Collectivism

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10
Q

9-2 Using Core Societal Values

Gender role distinction within a group that values assertiveness and control; CSV opposite of Femininity

A

Masculinity

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11
Q

9-2 Using Core Societal Values

Gender role distinction within a group that emphasizes the prioritization of relational variables such as caring, conciliation, and community; CSV opposite of masculinity

A

Femininity

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12
Q

9-2 Using Core Societal Values

Extent to which authority and privileges are divided among different groups within society and the extent to which these facts of life are accepted by the people within the society

A

Power Distance

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13
Q

9-2 Using Core Societal Values

Extent to which a culture is uncomfortable with things that are ambiguous or unknown

A

Uncertainty Avoidance

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14
Q

9-2 Using Core Societal Values

Values consistent with Confucian philosophy and a pragmatic prioritization of future rewards over short term benefits

A

Long Term Orientation (LTO)

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15
Q

9-2 Using Core Societal Values

Chinese term for a way of doing business in which parties must first invest time and resources in getting to know one another and becoming comfortable with one another before consummating any important deal

A

Guanxi

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16
Q

9-2 Using Core Societal Values

Idea that favors given to another are reciprocal and must be returned

A

Renquing

17
Q

9-2 Using Core Societal Values

a cultural value dimension distinguishing societies based on how oriented people are toward immediate fun and enjoyment versus restraining oneself from much indulgence in such things

A

Indulgence Restraint

18
Q

9-2 Using Core Societal Values

Acronym that refers to the collective economies of Brazil, Russia, India, and China

A

BRIC

19
Q

9-2 Using Core Societal Values

representation of how disparate one nation is from another in terms of their CSV

A

Cultural Distance (CD)

20
Q

9-2 Using Core Societal Values

acronym that refers to the close similarity in values among Canada, Australia, New Zealand, and the U.S

A

CANZUS

21
Q

9-3 How is Culture Learned?

learning through the observation of and the active processing of information about everyday lived experience

A

Socialization

22
Q

9-3 How is Culture Learned?

The way people learn their native culture

A

Enculturalization

23
Q

9-3 How is Culture Learned?

Process by which consumers come to learn a culture other than their natural, native culture

A

Acculturalization

24
Q

9-3 How is Culture Learned?

Degree to which consumers feel a sense of belonging to the culture of their ethnic origins

A

Ethnic Identification

25
Q

9-3 How is Culture Learned?

Belief among consumers that their ethnic group is superior to others and that the products that come from their native land and are superior to other products

A

Consumer Ethnocenterism

26
Q

9-3 How is Culture Learned?

Four groups responsible for communicating the CSVs through both formal and informal processes; family, school, church, and media

A

Quartet of Institutions

27
Q

9-3 How is Culture Learned?

Process of imitating others’ behavior; a form of observational learning

A

Modeling

28
Q

9-3 How is Culture Learned?

A socialization process by which consumers’ behaviors slowly adapt to a culture through a series of rewards and sanctions

A

Shaping

29
Q

9-4 Fundamental Elements of Communications

Transer of information through either the literal spoken or written word

A

Verbal Communication

30
Q

9-4 Fundamental Elements of Communications

Variations in the manner of speaking within a common language

A

Dialects

31
Q

9-4 Fundamental Elements of Communications

Two phrases share the same precise meaning in 2 different cultures

A

Translational Equivalence

32
Q

9-4 Fundamental Elements of Communications

Statistical tests used to validate the way people use numbers to represent quantities across cultures

A

Metric Equivalence

33
Q

9-4 Fundamental Elements of Communications

Simplified form of English that reduces the vocabulary to around 1,500 words and eliminates grammatical complications

A

Globish

34
Q

9-4 Fundamental Elements of Communications

Information passed through some nonverbal act

A

Nonverbal Communication

35
Q

9-4 Fundamental Elements of Communications

Nonverbal communication cues signaled by somatic responses

A

Body language

36
Q

9-4 Fundamental Elements of Communications

Customary mannerisms consumers use in common social situations

A

Etiquette

37
Q

9-5 Emerging Cultures

Combined market and business potential of China and India

A

Chindia

38
Q

9-5 Emerging Cultures

Idea that the marketing strategy may be global but the implementation of that strategy should be local

A

Glocalization

Consumer Behavior (8 decks)

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