Ch 10 Vocab Flashcards
10-1 Microculture and Consumer Behavior
Group of people who share similar values and tastes that are subsumed within a larger culture
Microculture
10-1 Microculture and Consumer Behavior
Situation in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd.
Divergence
10-2 Major United States Microcultures
Societal Expectations for men (biologically male) and women (biologically female) among members of a cultural group
Sex Roles
10-2 Major United States Microcultures
Reliance on schema-based heuristics in making decisions
Cognitive Structuring
10-2 Major United States Microcultures
Concept that people of the same age end up sharing many of the same values and developing similar consumer preferences
Age-Based Microculture
10-2 Major United States Microcultures
Speculation that teenagers around the world are more similar to each other than to people from other generations in the same culture
World Teen Culture
10-2 Major United States Microcultures
Group of people who have lived the same major experiences in their lives
Cohort
10-2 Major United States Microcultures
Situation in which consumers are marked in some way that is typically not flattering and indicates their place in society
Stigmatization
10-2 Major United States Microcultures
Term used to describe immigrants as they face decisions and form preferences based on their old or new cultures
Bicultural
10-2 Major United States Microcultures
a demographic based on the amount of monetary resources a person receives periodically (usually measured per year)
Income Level
10-2 Major United States Microcultures
Culturally defined group to which a consumer belongs based on resources like prestige, income, occupation, and education
Social Class
10-2 Major United States Microcultures
Mental and Cognitive structures through which individuals perceive the world based largely on their standing in a social class
Habitus
10-2 Major United States Microcultures
Finding that most marriages comprise people from similar social classes
Homogamy
10-2 Major United States Microcultures
Division of society into classes that have unequal access to scarce and variable resources
Social Stratification
10-4 Demo
Profile of a consumer group based on their demographics
Demographic Analysis
