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Consumer Behavior > Ch 8 Vocab > Flashcards

Ch 8 Vocab Flashcards

1
Q

8-1 Reference Groups

Group of individuals who have significant relevance for a consumer and who have an impact on the consumer’s evaluations, aspirations, and behavior

A

Reference Groups

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2
Q

8-1 Reference Groups

Ways in which group members influence attitudes, behaviors, and opinions of others within a group

A

Group Influence

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3
Q

8-1 Reference Groups

Group that a person identifies with as a memebr

A

Ingroup

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4
Q

8-1 Reference Groups

Group with which a person does not identify

A

Outgroup

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5
Q

8-1 Reference Groups

Group that includes members who have frequent, direct contact with one another

A

Primary Group

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6
Q

8-1 Reference Groups

Group to which a consumer belongs, with less frequent contact and weaker influence than that found in a primary group

A

Secondary Group

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7
Q

8-1 Reference Groups

group of consumers who develop relationships based on shared interests or product usage

A

Brand Community

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8
Q

8-1 Reference Groups

group in which a consumer formally becomes a member

A

Formal Group

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9
Q

8-1 Reference Groups

Group that has no membership or application requirements and that may have no code of conduct

A

Informal Group

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10
Q

8-1 Reference Groups

Group in which a consumer desires to become a member

A

Aspirational Group

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11
Q

8-1 Reference Groups

Group to which a consumer does not want to belong

A

Dissociative Group

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12
Q

8-1 Reference Groups

Result of group influence in which an individual yields to the attitudes and behaviors of others

A

Conformity

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13
Q

8-1 Reference Groups

Ability of a person or group to enforce the obedience of others

A

Authority

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14
Q

8-1 Reference Groups

Extent to which group members feel pressure to behave in accordance with group expectations

A

Peer Pressure

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15
Q

8-2 Social Power

Ability of an individual or group to alter the actions of others

A

Social Power

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16
Q

8-3 Reference Group Influence

Ways in which a consumer uses the behaviors and attitudes of reference groups as information for making his or her own decisions

A

Informational Influence

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17
Q

8-3 Reference Group Influence

Ways in which a consumer conforms to group expectations in order to recieve a reward or avoid punishment

A

Utilitarian Influence

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18
Q

8-3 Reference Group Influence

Ways in which a consumer internalizes a group’s value or the extent to which consumers join groups in order to express their own closely held values and beliefs

A

Value Expressive Influence

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19
Q

8-4 Social Media’s Role in Group and Interpersonal Influence

Media through which communication occurs

A

Social Media

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20
Q

8-4 Social Media’s Role in Group and Interpersonal Influence

Network of consumers connecting with one another based on common interests, associations, or goals

A

Social Networks

21
Q

8-4 Social Media’s Role in Group and Interpersonal Influence

Website that facilitates online social networking

A

Social Networking Website

22
Q

8-4 Social Media’s Role in Group and Interpersonal Influence

Mobile application software that runs on devices like smartphones, tablets, and other computer-based tools

A

Apps

23
Q

8-4 Social Media’s Role in Group and Interpersonal Influence

An online or app-based game played on a social media platform

A

Social Gaming

24
Q

8-4 Social Media’s Role in Group and Interpersonal Influence

Consumer buying behavior that takes place on social networking sites

A

Social Buying

25
Q

8-4 Social Media’s Role in Group and Interpersonal Influence

Type of buying where consumers recieve a coupon, or deal, by joining a special social networking website

A

Social Couponing

26
Q

8-4 Social Media’s Role in Group and Interpersonal Influence

Individual difference variable that assesses a consumers need to enhance the image others hold of him or her by aquiring and using products, conforming to the expectations of others, and learning about products by observing others

A

Susceptibility to interpersonal influence

27
Q

8-4 Social Media’s Role in Group and Interpersonal Influence

Individual difference variable that assesses the extent to which consumers are concerned about how other people react to their behavior

A

Attention to social comparison information (ATSCI)

28
Q

8-4 Social Media’s Role in Group and Interpersonal Influence

Self conceptualizaiton of the extent to which a consumer perceives himself or herself as distinct and seperate from others

A

Seperated Self-Schema

29
Q

8-4 Social Media’s Role in Group and Interpersonal Influence

Self conceptualization of the extent to which a consumer perceives himself or herself as being an integral part of a group

A

Connected Self Schema

30
Q

8-5 Word of Mouth and Consumer Behavior

Information about products, services, and experiences that is transmitted from consumer to consumer

A

Word of Mouth (WOM)

31
Q

8-5 Word of Mouth and Consumer Behavior

Practice of using social media to generate consumer interest in a product, service, or idea

A

Social Media Marketing

32
Q

8-5 Word of Mouth and Consumer Behavior

Marketing efforts that focus on generating excitement among consumers and that are spread from consumer to consumer

A

Buzz Marketing

33
Q

8-5 Word of Mouth and Consumer Behavior

Marketing of a product using unconventional means

A

Guerilla Marketing

34
Q

8-5 Word of Mouth and Consumer Behavior

Marketing method that uses online technologies to facilitate WOM by having consumers spread messages through their online conversations

A

Viral Marketing

35
Q

8-5 Word of Mouth and Consumer Behavior

Geurilla marketing tactic in which consumers do not realize that they are being targeted for a marketing message

A

Stealth Marketing

36
Q

8-5 Word of Mouth and Consumer Behavior

Consumer who has a great deal of influence on the behavior of others relating to product adaptation and purchase

A

Opinion Leaders

37
Q

8-5 Word of Mouth and Consumer Behavior

Consumer who spreads information about all types of products and services that are available in the marketplace

A

Market Maven

38
Q

8-5 Word of Mouth and Consumer Behavior

Consumer who is hired by another consumer to provide input into a purchase decision

A

Surrogate Consumer

39
Q

8-5 Word of Mouth and Consumer Behavior

The way in which new products are adopted and spread throughout a marketplace

A

Diffusion Process

40
Q

8-6 Household Decision Making and Consumer Behavior

Process by which decisions are made in household units

A

Household Decision Making

41
Q

8-6 Household Decision Making and Consumer Behavior

at least two people are related by blood or marriage who occupy a housing unit

A

Family Household

42
Q

8-6 Household Decision Making and Consumer Behavior

A mother, father, siblings

A

Nuclear Family

43
Q

8-6 Household Decision Making and Consumer Behavior

Three or more generations of family members

A

Extended Family

44
Q

8-6 Household Decision Making and Consumer Behavior

Segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services

A

Household Life Cycle (HLC)

45
Q

8-6 Household Decision Making and Consumer Behavior

Young adults between the ages of 18 and 34 who move back home with their parents after they graduate from college

A

Boomerang Kids

46
Q

8-6 Household Decision Making and Consumer Behavior

Consumers who must take care of both their aging parents and own children

A

Sandwich generation

47
Q

8-6 Household Decision Making and Consumer Behavior

A family’s set of beliefs regarding the ways in which household decisions are reached

A

Sex Role Orientation (SRO)

48
Q

8-6 Household Decision Making and Consumer Behavior

Process through which young consumers develop attitudes and learn skills that help them function in the marketplace

A

Consumer Socialization

Consumer Behavior (8 decks)

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