ch 7 Flashcards
unspoken but shared rules of conduct in a formal or informal group
social norms
the tendency to change our perceptions, opinions, or behaviours in ways that are consistent with perceived group norms.
conformity
changes in behaviour that are caused by direct requests
compliance
behaviour that is produced by the commands of authority figures.
obedience
norms that describe how people behave in a given situation.
descriptive norms
norms that describe what people ought to do in a given situation, meaning the type of behaviour that is approved of in the situation
injunctive norms
a particular type of norm misperception that occurs when each individual in the group privately rejects the group’s norms, but believes that others accept these norms
pluralistic ignorance
– the influence that produces conformity when a person believes others are correct in their judgments and the person wants to be right
informational influence
when people rethink their original views, and potentially change their minds to match what the group thinks
private conformity
the influence that produces conformity when a person fears the negative social consequences of appearing deviant
normative influence
when people’s overt behaviours are in line with group norms
public conformity
the theory that people we are close to have more impact on us than people who are more distant
social impact theory
describe the nature and characteristic of the sample such as gender, age, ethnicity, socioeconomic status
Demographic variables
a process in which a small number of people in a group lead an overall change in the group’s attitude or behaviour
minority influence
change of behaviour due to implicit or explicit request
compliance
