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Consumer Behavior > Ch. 6 - The Self: Mind, Gender, and Body > Flashcards

Ch. 6 - The Self: Mind, Gender, and Body Flashcards

1
Q

What is the collective self?

A

when a person’s self-identity is derived from their group memberhips

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2
Q

What is the self-concept?

A

The beliefs a person holds and their own attributes and hwo they evaluate these qualities

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3
Q

What do self-image congruence models suggest?

A

we choose products when their attributes match some aspect of the self

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Consumer Behavior (7 decks)

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