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Consumer Behavior > Ch. 5 - Motivation and Affect > Flashcards

Ch. 5 - Motivation and Affect Flashcards

1
Q

What is an approach-approach conflict?

A

when a person must choose between two desirable alternatives

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2
Q

What is an approach-avoidance conflict?

A

when we desire a goal but wish to avoid it at the same time

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3
Q

What is an avoidance-avoidance conflict?

A

when someone must choose between two undesirable alternatives

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Consumer Behavior (7 decks)

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