Ch 12, Income & Social class, and Ch 13, Subcultures

Question 1

What is a taste culture?

Answer 1

a group of consumers who share aesthetic and intellectual preferences

Question 2

What is a reputation economy?

Answer 2

a reward system based on recognition of one’s expertise by others who read online product reviews

Question 3

What is Invidious distinction?

Answer 3

the use of status symbols to inspire envy in others through display of wealth or power

Question 4

What is conspicuous consumption?

Answer 4

the purchase and prominent display of luxury goods to provide evidence of a consumer’s ability to afford them

Question 5

What is the difference between a high-context and low-context culture?

Answer 5

high-context group members tend to be close-knit and are likely to infer meanings that go beyond the spoken word.
low-context cultures are more literal and less sensitive to nuance

Question 6

What is acculturation?

Answer 6

the process of learning the beliefs and behaviors endorsed by another culture

Question 7

What is enculturation?

Answer 7

the process of learning the beliefs and behaviors endorsed by one’s own culture