ch 6: research strategies and validity Flashcards
research strategy
general approach to research determined by the kind of question that the research study hopes to answer
descriptive research strategy
not concerned with relationships between variables but rather with the description of individual variables.
research design
general plan for implementing a research strategy. A research design specifies whether the study will involve groups or individual participants, will make comparisons within a group or between groups, and how many variables will be included in the study.
research procedure
an exact, step-by-step description of a specific research study.
External validity
refers to the extent to which we can generalize the results of a research study to people, settings, times, measures, and characteristics other than those used in that study.
threat to external validity
is any characteristic of a study that limits the ability to generalize the results from a research study.
internal validity
produces a single, unambiguous explanation for the relationship between two variables.
threat to internal validity
any factor that allows for an alternative explanation.
novelty effect
Participating in a research study is a novel, often exciting or anxiety-provoking experience for most individuals. In this novel situation, individuals may perceive and respond differently than they would in the normal, real world
multiple treatment interference
hen individuals are tested in a series of treatment conditions, participation in one condition may have an effect on the participants
that carries over into the next treatment and influences their performance or behavior.
sensitization or assessment sensitization
the assessment procedure, can alter participants so that they react differently to treatment.
pretest sensitization
the pretest (the before-treatment measurement) may in some way sensitize the participants so they become more aware of their own attitudes or behaviors.
extraneous variable
any variable in a research study other than the specific variables being studied.
confounding variable
an extraneous variable (usually unmonitored) that changes systematically along with the two variables being studied. A confounding variable provides an alternative explanation for the observed relationship between the two variables and, therefore, is a threat to internal validity.
participant variables
Personal characteristics that can differ from one individual to another