ch 6 public opinion (test) Flashcards
demographics?
the science of population changes
what is the melting pot?
cultures, ideas and people blend into one
minority majority?
america will eventually cease to have non-hispanic whites will be a minority
political culture?
an overall set of values widely shared within a society
reapportionment?
the process of selecting seats in the house of representatives every 10 yrs based on the census
political socialization?
process by which people acquire political beliefs, values and opinions
what are some demographic factors?
education, income, religion and ethinicity
what is an opinion poll?
a method of systematically questioning a small selected sample of people who represent the to total population
what is random sampling?
gives every person an equal chance of being selected (represents larger population)
what is quota sampling?
finding certain types of people(not random)
why are politicians and public officials interested in public opinion?
can help identify public concerns, and public can be a source of power
Agenda setting?
select what is important and decide how to present it
