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IT Ch.1-5 Midterm Exam > Ch. 5 E-commerce > Flashcards

Ch. 5 E-commerce Flashcards

1
Q

commerce but it is commerce accelerated and enhanced by IT, in particular the internet.

A

e-commerce

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2
Q

a formal business plan that outlines key business issues such as customer targets, marketing strategies, operations strategies, and projected targets for income statement and balance sheet items

A

(P2P) path to profitability

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3
Q

occurs when a business sells products and services to a gov entity

A

B2G

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4
Q

occurs when an individual sells products and services to a government entity

A

C2G

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5
Q

occurs when a government entity sells products and services to businesses

A

G2B

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6
Q

refers to the electronic commerce activities performed between a government and its citizens or consumers including paying taxes, registering vehicles, etc

A

G2C

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7
Q

refers to the electronic commerce activities performed within a nation’s gov or between two or more nations’ govs including providing foreign aid and the sharing of border patrol activities

A

G2G

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8
Q

occurs when a business sells products and services to customers who are primarily other businesses

A

B2B e-commerce

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9
Q

occurs when a business sells products and services to customers who are primarily individuals

A

B2C

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10
Q

occurs when an individual sells products and services to a business

A

C2B

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11
Q

affiliate programs are another example of C2B e-commerce. ex. selling advertising space to amazon on your website and earning commission from them

A

affiliate program

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12
Q

occurs when an individual sells products or services to another individual

A

C2C

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13
Q

a site that derives its revenue by selling advertising space, much like the concept of an affiliate program

A

ad-supported

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14
Q

the ability of an organization to give its customers the opportunity to tailor its product or service to the customer’s specifications

A

mass customization

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15
Q

materials that are necessary for running a modern corporation, but do not relate the the primary business activities

A

MRO/indirect materials

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16
Q

the combining of purchase requests from multiple buyers into a single large order, which justifies a discount from the business

A

demand aggregation

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17
Q

materials that are used in production in a manufacturing company or are placed on the shelf in a retail environment

A

direct materials

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18
Q

the process in which a buyer posts its interest in buying a certain quantity of items with notations concerning quality, specification, and delivery timing, and sellers compete for the business by submitting successively lower bids until there is only one seller left

A

reverse auction

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19
Q

an interactive business providing a central market space where multiple buyers and suppliers can engage in e-commerce and other business activities

A

electronic-marketplace

20
Q

an electronic marketplace that connects buyers and sellers across many industries, primarily for MRO materials commerce

A

horizontal e-marketplace

21
Q

the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting potential customers

A

marketing mix

22
Q

an electronic marketplace that connects buyers and sellers in a given industry

A

vertical e-marketplace

23
Q

small advertisements that appear on other sites

A

online ads

24
Q

small advertisements that appear on other sites

A

online ads

25
Q

small web page containing an ad that appears on your screen outside the current web site loaded in your browser

A

pop up ad

26
Q

a form of a pop up ad that you do not see until you close your current browser window

A

pop under ad

27
Q

encourages users of product or service supplied by a B2C business to encourage friends to join in as well

A

viral marketing

28
Q

an arrangement between two e-commerce sites that direct viewers from one site to another

A

affiliate program

29
Q

a count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser

A

click-through

30
Q

the percentage of potential customers who visit your site who actually buy something

A

conversion rate

31
Q

an internet based company that makes it easy for one person to pay another person or organization over the internet ex. paypal

A

financial cybermediary

32
Q

a mechanism for sending money from your checking or savings account to another person or organization

A

electronic check

33
Q

a system that sends bills over the internet and provides an easy to use mechanism to pay for them if the amount looks correct

A

electronic bill presentment and payment

34
Q

plastic card the size of a credit card that contains an embedded chip on which digital info can be stored and updated

A

smart card

35
Q

both software and info that provides security for transaction and info including payment info and delivery info

A

digital wallet

36
Q

the direct computer to computer transfer or transaction info contained in standard business documents, such as invoices and purchase orders in standard format

A

(EDI) electronic data interchange

37
Q

a B2B service that offers information-sharing intermediary services between organizations based on various standards regarding the format of the info and how it will be sent and received

A

(VAN) value added network

38
Q

the electronic process used primarily within the B2B e-commerce model for the payment for purchases

A

financial EDI - financial electronic data interchange

39
Q

scrambles the contents of a file so that you can’t read it without having the right decryption key

A

encryption

40
Q

an encryption system that uses 2 keys; a public and a private one

A

public encryption key (PKE)

41
Q

creates a secure and private connection, encrypts the info, and sends info over the internet

A

(SSL) secure sockets layer

42
Q

a transmission security method that ensures transactions are legitimate as well as secure

A

(SET) secure electronic transfer

43
Q

the 80/20 tail of a sales curve

A

long tail economics

44
Q

when businesses provide enabling technologies that allow people instead of designated employees to create, modify, and oversee the development of a product or service

A

crowdsourcing

45
Q

a broad term describing your ability to use technology to wirelessly connect to and use centrally located information and/or applications software

A

mobile computing

46
Q

electronic commerce conducted over a wireless device such as a smartphone, laptop, or tablet

A

mobile commerce

IT Ch.1-5 Midterm Exam (5 decks)

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