Ch. 4 Analytics Flashcards
making a choice that meets your needs and is satisfactory without necessarily being the best possible choice available.
satisficing
involves processing a certain kind of information in a specified way so that you will always get the right answer
structured decision
a type of decision for which there may be several “right” answers, and there is no precise way to get a right answer
non structured decision
a type of decision that happens repeatedly, and often periodically, whether weekly, monthly, quarterly, or yearly
recurring decision
a type of decision that you make infrequently (perhaps only once) and you may even have different criteria for determining the best solution each time
nonrecurring or ad hoc decision
a highly flexible and interactive IT system that is designed to support decision making when the situation includes nonstructured elements
(DIS) decision support system
allows you to communicate with the decision support system
user interface management component
the part of a decision support system that performs the functions of storing and maintaining information and also that of giving you access to information you want your DSS to use.
data management component
consists of a wide variety of statistical and analytical tools, techniques, and models
model management component
a decision support system designed specifically to analyze spatial information
(GIS) geographic information system
a highly computational data-mining technology that uses information and business intelligence to build a predictive model for a given business application
predictive analytics
the question you want addressed by the predictive analytics model
prediction goal
a process of using statistical, artificial intelligence, and linguistic techniques to convert information content in textual sources - like surveys, e-mails, blogs, and social media-into structured information
text analytics
improving the visibility of a website through the use of tags and key terms found in search engines
(SEO) search engine optimization
the science of making machines imitate human thinking and behavior
artificial intelligence (AI)