Ch. 4

Question 1

business ethics

Answer 1

refers to a branch of ethical study that examines ethical rules and principles within a commercial context, the various moral or ethical problems that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce

Question 2

marketing ethics

Answer 2

refers to those ethical problems that are specific to the domain of marketing

Question 3

ethical climate

Answer 3

the set of values within a marketing firm, or in the marketing division of any firm, that guide decision making and behavior

Question 4

corporate social responsibility

Answer 4

refers to the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders