Ch. 3 Flashcards
social media
media content used for social interactions such as youtube, fb, and twitter
creators
hip, cool contributors who sit at the cutting edge and plan to stay there, social media give them new ways to post and share their creative, clever ideas
bonders
social butterflies who use social media to enhance and expand their relationships, which they consider all-important in their eyes
professionals
people who are constantly on the go, busy, and want to appear efficient, with everything together, so they use social media to demonstrate just how smart they are
sharers
a type of consumer that uses social media sites and wants to help by being constantly well informed, so that they can provide genuine insights to others
blog (weblog)
a web page that contains periodic posts, corporate blogs are a new form of marketing communications
corporate blogs
a website created by a company and often used to educate customers
professional blogs
websites written by people who review and give recommendations on products and services
personal blogs
websites written by people that receive no products or renumeration for their efforts
microblog
differs from a traditional blog in size. consists of short sentences, short videos, or individual images. twitter
sentiment analysis
a technique that allows, marketers to analyze data from social media sites to collect consumer comments about companies and their products
hits
a request for a file made by web browsers and search engines, hits are commonly misinterpreted as a metric for website success, however the number of hits typically is much larger than the number of people visiting the website
page views
the number of times an internet page gets viewed by any visitor
bounce rate
the percentage of times a visitor leaves the website almost immediately, such as after only viewing one page
click paths
shows how users proceed through the info on a website- not unlike how grocery stores try to track the way shoppers move through their isles
