Ch 23 - Selling Products And Services Flashcards
What is explained in the literature most companies provide for there products
Theory behind their products
What is the MAIN purpose of sales quotas
To stimulate growth
When is it prudent for you to formulate your own sales objectives
When your salon does not have a sales quota system
What should you do something between 24 hours and one week after a clients salon visit
Place a follow up call
What are benefits of receiving referrals from clients, coworkers and other people
Enhancing existing clientele and increasing business
What is one of the best methods of advertising for a salon
Referrals from current clients
What client behavior do you encourage by offering clients incentives such as information about upcoming special offers
Rebooking
When should you find out what the client already knows about his or her own skin
Before trying to educate the client about products or services
When is it appropriate to reveal to the client that you don’t know something
When the client requests information about an unfamiliar subject
What is retailing
Art of recommending and selling products to clients for at home use
What is up selling
Practice of encouraging clients to add on services to an in salon treatment
What are consultation skills crucial for accomplishing
Recommending products and services
What effect do repeat customers have on a business
Keep the business flowing
Why are esthetician’s expected to bring clients attention to sales promotions
That is the esthetician’s role in supporting advertising strategies
Whose needs does a successful sales and marketing program meet
Both the client and esthetician
