Ch 17 Nature of Persuasive Speech

Question 1

What are the types of audiences a speaker may encounter

Answer 1

-hostile
-sympathetic
-neutral
(need to adjust thesis to audience)

Question 2

How can speaker influence the commitment of an audience

Answer 2

• Strengthen audience commitment w/ur perspective
• Weaken audience commitment w/opposition
• Promote audience action

Question 3

How can you relate your message to listeners’ needs

Answer 3

Maslow hierarchy of needs

-focus on needs that are concerning to audience members

Question 4

How to connect to listeners’ values

Answer 4

focus on peripheral beliefs they are more open than core beliefs

Question 5

What can you acknowledge listeners’ reservations

Answer 5

use two sided argument:

- briefly note an argument against our thesis and use evidence and reasoning to discredit argument

Question 6

Why is it important to demonstrate how your audience benefits

Answer 6

more likely to support idea if they benefit and if cost involved are worth the benefits

Question 7

how can a persuasive speaker ensure they are suing ethical strategies

Answer 7

• audience well informed
• research facts
• adress any biases
• citations

Question 8

fact claim

Answer 8

seeking to prove something is true or false

Question 9

value claim

Answer 9

attach judgment to your subject and get audience to agree with evaluation

Question 10

Value Claim Organizational Pattern

Answer 10

1. criteria application
2. comparison
3. categorical

Question 11

Fact claim organizational pattern

Answer 11

1. causal

2. categorical pattern

Question 12

Policy Claims

Answer 12

call for action

-want audience to do something or want to convince them an organization should do something

Question 13

Policy claims organizational pattern

Answer 13

1. motivated sequence

2. problem cause solution pattern

Question 14

How to adjust thesis to audience

Answer 14

need to consider their latitude of acceptance and latitude of rejection