Ch 12 Language and Style

Question 1

why is language and word choice important

Answer 1

your words and phrases convey your ethos to your listeners because they say something about you as a person

Question 2

what are the differences between oral and written language

Answer 2

Oral: more adaptive (immediate feedback/interaction)
less formal (can’t go back and make changes
repetition (effective at getting message across)
Written: no feedback
more formal (more time to edit and choose words)
less redundancy

Question 3

Denotative vs. Connotative meaning

Answer 3

Denotative: literal dictionary definition
Connotative: association that comes to mind with word (not always literal definition)

Ex snake: an animal/person who can’t be trusted

Question 4

Four ways to make message clear

Answer 4

Use language that’s understandable, concrete, proper and concise

Question 5

Five suggestion for expressing ideas effectively

Answer 5

1. repetition
2. hypothetical examples
3. personal anecdotes
4. vivid language
5. figurative language (like metaphors)

Question 6

Why should you choose respectful and unbiased language

Answer 6

• Don’t reflect bias
• Deliver more respectful presentation
• More credibility

Question 7

what are the guidelines for choosing respect and unbiased language

Answer 7

what are the guidelines for choosing respect and unbiased language

Question 8

why do we use inclusive language

Answer 8

culture