CH 14 Social Psychology Flashcards
Social Psychology
- understand, explain and predict how people’s thoughts, feelings and behaviours are influenced by the actual, imagined or implied presence of others
- “its is not as much the kindof person a man is, as the kind of situation in which he finds himself that determines how he will act”
Social Cognition
how people perceive, interpret, and categorize their own and others’ social behaviour
Social Cognitions Attitudes
relatively stable and enduring evaluations of things and people
Social Cognition- ABC model of Attitudes
Affective- how we feel towards the object
Behavioural- how we behave toward the object
Cognitive- what we believe about the object
Attitude Socialization
- beliefs developed early by parents, peers, media, and teachers
- Behaviours change to justify new behaviours
Cognitive Dissonance
- emotional discomfort as a result of holding contradictory beliefs or holding a belief that contradicts behaviour
- we change our beliefs to justify (or match) our actions
Self Perception Theory
- when uncertain, we infer what our attitudes are by observing our own behaviours
- example - “I have voted conservative in the last three elections therefore I must be conservative
the more specific an attitude the more likely it is to predict behaviour
- Attitudes often change behaviours because people expected attitudes
- would your tell the truth if your doctor asked you how much alcohol you consumed each month?
Stronger attitudes predict behaviour more accurately than weak and vague attitudes
we often state attitudes that are socially desirable
Implicit Attitudes
an attitude of which the person is unaware
to change EXPLICIT attitudes
guided exposure to groups toward which prejudice beliefs are held work best
to change IMPLICIT attitudes
fear reduction and emotional-forced interventions are best reduces implicit prejudice
Stereotypes
generalized impressions based on social categories
- positive or negative
- race, age, beliefs
Prejudice
negative stereotypical attitudes toward all members of a group
- racism, sexism, homophobia
Prejudice in Canada
- racism and sexism has decrease in both Canada and US
- many canadians have some implicit negative attitudes toward black individuals
- there had been a long history in Canada of prejudice and negative attitudes towards the black population
Power of Persuasion
- —- - someone to transmit the message
- —- - someone to receive the message
2 Routes of Power of Persuasion
- Central - focuses on content, factual information and logic to change attitudes
- factual information
- Peripheral- focuses on superficial information to change attitudes
- attractive spokesperson, catchy jungle
Persuasion Strategies- Foot-in-the-door
get them to agree to something small so they will agree to something larger later
Persuasion Strategies- door-in-the-face
ask for something very big knowing you will get turned down, but then ask for the smaller item you really wanted