Ch 13 Scaling Flashcards
scale
a number of items that combine to form a composite score on a variable
use when a single-item measuring instrument is inadequate
four advantages of scales
improved validity
improved reliability
increased level of measurement
increased efficiency in data handling
5 steps to developing a scale
develop or locate many potential scale items, far more than will appear in the final scale
eliminate items that are redundant, ambiguous, or, for some other reason, inappropriate for the scale
pretest the remaining items for validity, reliability, or other measurement
eliminate items that don’t pass
repeat steps 3 and 4 to reduce the scale to items required
three sources of scale items
researcher’s imagination
group of people (judges) who are knowledgeable in topic
the people who are the focus of the research project
good scale items have several characteristics which are…
validity
range of variation
unidimensionality - measures one variable
5 different scaling formats
likert scales
thurstone scales
semantic differential scales
guttman scales
multidimensional scales
likert scale
consists of a series of statements, with each statement followed by a number of ordered response alternatives
ex responses with strongly agree to strongly disagree
it’s an example of a summated rating scale where a person’s score is determined by summing the number of questions answered in a certain way
nondiscrimination items
those that are responded to in a similar fashion by both people who score high and those who score low
discriminatory power score (DP score) can be used to identify ___
nondiscriminating items
Compute total score for each respondent
Determine quartiles
For each item, classify upper and lower quartiles by response value
Compute weighted totals
Compute weighted means
Subtract lower quartile weighted mean from upper quartile weighted mean
advantages to likert scale
offers respondents a range of choices
data considered to be ordinal which lets us use more powerful statistical procedures
fairly straightforward to construct
disadvantages to likert scale
be careful in interpreting a single score because its a summary of a lot of info
when we summarize data we lose some info
the summary score might hide info abut patterns of variation in responses or about possible multidimensionality of the scale
thurstone scales
constructed so they use equal-appearing intervals, that it is assumed that the distance between any two adjacent points on the scale is the same
Items range from 1 (most unfavorable) to 11, (most favorable). Respondents select the item(s) with which they most agree
Pro to Thurstone scale
Provides interval-level data
People can respond to the items more quickly
Con to Thurstone scale
They are costly and difficult to construct
Semantic differential scales
presents the respondent with a stimulus, such as a person or event, to be rated on a scale between a series of polar opposite adjectives