Ch 12: Social Psychology Flashcards

1
Q

What is social psychology?

A

Social psychology is the field of psychology that studies the nature and causes of people’s thoughts and behavior in social situations.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is the situationist perspective in social psychology?

A

The situationist perspective suggests that social influences can cause people to behave in ways that are inconsistent with their usual behavior.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is an attitude?

A

An attitude is an evaluation of a person, place, or thing that elicits an emotional response, related thoughts, and associated behaviors.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

How are attitudes formed?

A

Attitudes are learned and shaped by cognitive processes.

They are influenced by experiences, conditioning (e.g., associating a national group with positive or negative words), and exposure to media or others.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What is the A-B problem in social psychology?

A

The A-B problem refers to the issue of how well we can predict behavior based on attitudes.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What are the factors that affect whether behavior matches attitude?

A

Factors include attitude specificity, strength, vested interest, and accessibility.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What is specificity?

A

Specific attitudes predict specific behaviors better than general attitudes

Ex: attitudes toward voting predict actual voting behavior better than general political views

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What is strength?

A

Stronger attitudes are more likely to lead to behavior

Ex: a strong belief in a party’s success leads to higher voting likelihood

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What is vested Interest?

A

People are more likely to act on attitudes when the issue directly affects them

Ex: job security influencing unionization voting

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What is accessibility?

A

When attitudes are easily recalled, they are more likely to influence behavior

Ex: due to strong emotional impact

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Attitude formation (biopsychosocial)

A

Genetics and Learning:
- Genetics might influence general tendencies, but specifics, like preferences for certain brands, are learned.

Conditioning and Social Influence:
- Direct experiences, social conditioning, and influences from peers and media shape attitudes
o Ex: praise for patriotic actions reinforces certain attitudes

Cognitive Appraisal:
- People assess new information and update their attitudes based on emotion and the time available for reflection.
o Major attitude shifts (e.g., political ideology changes) require significant cognitive effort and are often resisted unless strong evidence supports them.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What is the elaboration likelihood model?

A

It’s the view that persuasive messages are evaluated (elaborated) on the basis of central and peripheral cues

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What is the difference between the central and peripheral routes of persuasion?

A

Central Route:
- Persuasion through careful consideration of arguments and evidence, leading to lasting attitude change.
- Ex: Listening to a detailed argument about a political issue and carefully evaluating the evidence.

Peripheral Route:
- Persuasion through cues like attractiveness or emotional appeals, leading to quicker but less stable attitude changes.
- Ex: A celebrity endorsing a product, and people buying it because they like the celebrity, not the product’s merits.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

How do cognitive processes influence attitude formation?

A

Attitudes are shaped by experiences, conditioning, media exposure, and social influences, with cognitive processes helping to form and update them.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What are the methods of persuasion?

A

1) Repetition and Mere-Exposure Effect

2) Two-Sided Arguments

3) Fear appeal

4) Perceived Credibility

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What is the Mere-Exposure Effect in persuasion?

A

The Mere-Exposure Effect is the phenomenon where repeated exposure to a message or individual increases its appeal.

Ex: Seeing a political candidate repeatedly on TV may lead to increased likability of that candidate over time, even without deep engagement.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

What is a two-sided argument, and how is it persuasive?

A

A two-sided argument presents both sides of an issue but refutes the opposing side, which makes the message more trustworthy.

Ex: A political candidate might acknowledge flaws in their platform but explain why their solution is better than the alternative. This builds credibility and trust.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

What is a fear appeal, and how can it be effective in persuasion?

A

A fear appeal is a persuasive message that highlights risks or negative consequences to provoke fear and motivate action.

Effective Fear Appeals: The message must also offer solutions to reduce the fear, otherwise, people may avoid the message.
- Ex: Anti-smoking ads showing the dangers of lung cancer but also suggesting quitting strategies.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

How does perceived credibility influence persuasion?

A

Credible sources are more persuasive because people trust them. Factors that influence credibility include expertise, trustworthiness, and lack of vested interest.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

What is selective exposure, and how does it affect persuasion?

A

Selective exposure is the tendency for people to seek out information that aligns with their pre-existing beliefs and avoid information that contradicts them.

Ex: A person who supports a particular political party will likely watch news that aligns with that party’s views and avoid opposing viewpoints.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

What is selective avoidance, and how does it relate to persuasion?

A

Selective avoidance is when people actively avoid information that challenges their attitudes. It protects individuals from encountering dissonant or uncomfortable messages.

Ex: A person who holds a strong opinion against climate change may avoid watching documentaries or reading articles that provide evidence of human-induced global warming.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

What is compliance in social psychology?

A

Compliance refers to the act of changing one’s behavior in response to a request, even if the person making the request does not have formal authority.

It’s about social influence that causes people to act in a certain way.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

What is the principle of reciprocity in compliance?

A

The reciprocity principle is the social norm that suggests people feel obligated to return favors or kind actions. When someone does something for you, you’re more likely to comply with their request in the future.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

How does the door-in-the-face technique work?

A

The door-in-the-face technique involves making a large request (which is expected to be rejected) followed by a smaller, more reasonable request.

The second request is the one the person actually wants to be fulfilled.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
What is the foot-in-the-door technique in compliance?
The foot-in-the-door technique involves making a small request that is easy to agree to, followed by a larger request that is more likely to be accepted due to the person’s desire to maintain consistency.
26
What does consistency mean in the context of compliance?
Consistency refers to the psychological pressure to act in a manner consistent with past behaviors. People are more likely to comply with requests that align with their previous commitments or actions.
27
What is cognitive dissonance theory?
Cognitive dissonance theory suggests that people are motivated to reduce discomfort when their attitudes, beliefs, or behaviors are inconsistent.
28
How can cognitive dissonance influence attitude change?
When people experience dissonance (psychological discomfort) due to inconsistent attitudes and behaviors, they are motivated to change their attitudes or beliefs to restore consistency.
29
What is effort justification?
In cognitive-dissonance theory, the tendency to seek justification (acceptable reasons) for strenuous efforts
30
What is prejudice, and what are its sources?
Prejudice refers to negative feelings or attitudes toward a person based on their group membership.
31
What are the sources of prejudice? (5)
1) Dissimilarity - we tend to favour similar ppl - us vs them 2) Competition for resources - jobs, resources, etc 3) Social learning - can be passed down through generations 4) Information processing - mental shortcuts to process info 5) Social categorization - in vs out groups
32
What is social identity theory?
people are motivated to view society in terms of groups, identify with their own group, and then view their group as better than every other social group
33
What is intergroup contact theory?
frequent, equal status, and common goal meetings between intergroup members reduce prejudice
34
What is discrimination?
any behaviour that differentiates how one acts toward the individual based on that individual’s group membership alone
35
Prejudices often lead to discriminatory actions, which can manifest in various forms. What are they?
Social discrimination: Avoiding or marginalizing individuals based on their group identity. Institutional discrimination: Practices or policies that disadvantage certain groups, such as racial segregation or biased hiring practices.
36
What are stereotypes?
Beliefs about the attributes of individuals who belong to a group Ex: Assuming that all lawyers are argumentative or that attractive people are more intelligent.
37
What is the effect of physical appearance on interpersonal attraction?
Physical appearance plays a significant role in attraction, with features like facial symmetry and averageness often considered universally appealing.
38
What is the attraction-similarity hypothesis?
The attraction-similarity hypothesis suggests that people are more likely to form romantic relationships with others who share similar characteristics, including physical attractiveness, attitudes, and interests.
39
While physical appearance is important for both men and women, there are cultural and evolutionary factors that influence what traits each gender tends to prioritize when selecting a partner. What are they?
Women: - value intelligence, stability, height, education, and reliability. - This preference is thought to be rooted in evolutionary psychology, where women benefit from partners who provide a stable environment for child-rearing Men: are more likely to prioritize physical attractiveness and traits like cooking ability. - Evolutionary theories suggest that men look for physical signs of fertility, like youth and health, which are associated with reproductive potential
40
what does proximity have to do with attractiveness?
We are also more likely to form relationships with people who are geographically closer to us, which increases the likelihood of shared attitudes, values, and experiences
41
What are the 3 components of Sternberg’s Triangular Model of Love?
Intimacy (closeness and emotional sharing) Passion (romantic and sexual feelings) Commitment (decision to maintain the relationship)
42
What is the difference between consummate love and romantic love?
Consummate Love: The ideal type of love that combines intimacy, passion, and commitment. Romantic Love: Characterized by intimacy and passion but lacks long-term commitment.
43
What is social perception?
Social perception is a subfield of social psychology that explores how we form, modify, and maintain impressions of others. It looks at the ways in which we perceive and interpret the behavior, intentions, and traits of those around us
44
What is the primacy effect in social perception?
The primacy effect is the tendency to place greater importance on the first pieces of information we receive about someone or something. This early information often influences how we view subsequent details. Ex: In a job interview, the first impression you make (such as your appearance) can strongly impact how the interviewer evaluates your answers and behavior throughout the rest of the interview.
45
Can you explain the recency effect in social perception?
The recency effect refers to the tendency to give more weight to the most recent information we learn about a person or situation. This is especially noticeable when there’s a gap between the first and most recent pieces of information. Ex: If a candidate initially impresses during an interview but later makes a mistake, the interviewer may judge the candidate negatively based on the most recent information (the mistake) rather than the earlier good impression
46
Define attribution
a judgment concerning why people behave in a certain way
47
How does attribution theory explain social perception?
Attribution theory deals with how we explain the causes of others' behaviors, deciding whether their actions are due to internal factors (dispositional) or external factors (situational).
48
What is the difference bw dispositional & situational attributional?
Dispositional attribution: - Attributing behavior to internal factors like personality traits - Ex: someone’s aggression is seen as part of their nature Situational attribution: - Attributing behavior to external circumstances - Ex: someone’s aggression is due to external stress or provocation
49
What is the actor-observer effect?
The actor-observer effect refers to the tendency for people to attribute their own behaviors to situational factors, but to attribute others' behaviors to dispositional factors. Ex: If you fail a test, you might blame it on being tired or sick (situational). But if someone else fails, you might think they didn't study enough (dispositional).
50
What is the fundamental attribution error?
The fundamental attribution error is the tendency to overestimate the influence of someone's personality (dispositional factors) while underestimating the role of external factors (situational influences) in their behavior. Ex: If a person cuts you off in traffic, you might assume they’re rude or inconsiderate, overlooking the possibility that they might be rushing to an emergency.
51
What is self-serving bias?
Self-serving bias is the tendency to attribute our successes to internal factors (e.g., our own abilities) and our failures to external factors (e.g., bad luck or situational circumstances). Ex: If your team wins a game, you might attribute it to great teamwork or skill, but if you lose, you might blame bad refereeing or poor weather conditions.
52
How do people perceive friendly behavior differently across genders?
Research shows that men may often interpret a woman’s friendly behavior, such as smiling or politeness, as flirting, even when the behavior is simply an expression of politeness. This reflects how gender norms and expectations influence social perception.
53
What is social influence?
Social influence refers to the ways in which people's thoughts, feelings, and behaviors are affected by others. This includes processes like conformity, obedience, and persuasion, where individuals or groups affect how others act
54
What did Milgram’s obedience study reveal about human behavior?
Milgram’s study revealed that people are willing to obey authority figures, even when the instructions involve inflicting harm on others. In the study, 65% of participants continued administering electric shocks to a person they believed was in extreme pain, simply because an authority figure instructed them to do so. Ethical concerns: The study caused significant stress to participants, leading to debates about its ethical implications.
55
Why do people tend to obey authority figures?
Socialization: - From a young age, people are taught to obey authority. Lack of Social Comparison: - In Milgram’s study, participants had no one else to compare their actions with, increasing obedience. Perception of Legitimate Authority: - People are more likely to follow commands from figures who appear authoritative. Foot-in-the-door effect: - Once someone begins obeying small commands, they feel pressure to comply with larger requests. Inaccessibility of Values: - Emotions may cloud judgment, leading participants to ignore their moral beliefs. Buffers: - Physical separation between the teacher and the learner, or the teacher holding the learner’s hand on the shock plate, decreased compliance.
56
What is a social norm?
culturally determined (unwritten) rules about acceptable behaviour
57
What is conformity in social influence?
Conformity is the process of changing one's behavior or beliefs to match the norms or expectations of a group. It can be driven by the desire to fit in or avoid rejection. Ex: The pressure to wear a mask during the COVID-19 pandemic can be seen as a form of conformity to public health norms.
58
What did Asch’s conformity experiment show?
In Asch’s conformity experiment, participants were asked to identify which of 3 lines matched a reference line. Despite knowing the correct answer, most participants conformed to the incorrect majority opinion. This demonstrated the power of social influence and the tendency to conform to a group, even when the group is clearly wrong
59
What factors influence the likelihood of conformity?
Group size: The larger the group, the more likely people are to conform. Social support: Having even one ally who shares your opinion can reduce pressure to conform. Cohesion: The more cohesive a group is, the more likely members are to conform.
60
What is social facilitation?
Social facilitation is the tendency to perform better on simple tasks when in the presence of others. However, it can impair performance on more complex tasks due to heightened arousal and pressure. Ex: You might run faster in a race when others are watching, but performing poorly on a complex math problem in front of an audience.
61
What is evaluation apprehension?
Concern that others are evaluating our behaviour The concern of being judged or evaluated by others can impact performance, especially in situations like giving a speech.
62
What is social loafing?
Social loafing refers to the tendency of individuals to exert less effort when working in a group, particularly when individual contributions are not easily identifiable. Ex: In a group project, some people may do less work because they assume others will pick up the slack.
63
What is the bystander effect?
The bystander effect refers to the phenomenon where people are less likely to offer help in an emergency situation when other bystanders are present. The presence of others diffuses personal responsibility. Ex: During an emergency, individuals may look to others to act first, assuming someone else will take charge.
64
What is deindividuation and how does it relate to mob behavior?
Deindividuation occurs when individuals in a group lose self-awareness and feel less accountable for their actions. This can lead to behaviors that individuals wouldn’t normally engage in, such as aggression during a riot. Ex: In a crowd, anonymity and group dynamics can lead people to act in ways they wouldn’t if they were alone, such as vandalizing property or engaging in violence.
65
What is diffusion of responsibility?
the spreading or sharing of responsibility for a decision or behaviour within a group
66
What are social decision schemes?
rules for predicting the final outcome of group decision making on the basis of the members’ initial positions
67
What are the different types of rules for predicting the final outcome of social decision schemes? (4)
1) Majority-Wins Scheme 2) Truth-Wins Scheme 3) Two-Thirds Majority Scheme 4) First-Shift Rule
68
What is the Majority-Wins Scheme?
The decision that the majority supports is chosen. When Used: When there’s no clear "correct" answer and quick consensus is needed. - Strengths: Efficient; reflects the majority's opinion. - Weaknesses: Minority views may be ignored.
69
What is the Truth-Wins Scheme?
The group aims to find the objective truth by sharing information. When Used: When there is a clear, verifiable truth to be found. - Strengths: Leads to accurate, informed decisions. - Weaknesses: If the right information isn’t available, it may mislead the group.
70
What is the Two-Thirds Majority Scheme?
A decision requires approval from at least two-thirds of the group. When Used: In settings where strong consensus is needed, like juries. - Strengths: Ensures significant support for decisions. - Weaknesses: Slow and may lead to overruled minorities.
71
What is the First-Shift Rule?
The first person to change their opinion can influence the whole group. When Used: When the group is divided and a shift is needed. - Strengths: Helps break deadlocks and move the group forward. - Weaknesses: Can lead to hasty decisions based on one person’s shift.
72
What is groupthink and how does it affect decision-making?
Groupthink occurs when the desire for group harmony and conformity overrides critical thinking and realistic decision-making. It leads to flawed or irrational decisions. Ex: Groupthink might explain poor decisions made by groups like the Bay of Pigs invasion, where dissent was not allowed.
73
This desire for unanimity can lead to flawed or irrational decisions during group think. What are they? (3)
Suppressing dissenting opinions - Ppl who might have a different viewpoint may hesitate to speak up, fearing they’ll disrupt group harmony or be viewed negatively. Failing to explore alternatives - They may stick to the first idea that appears acceptable to everyone, even if it’s not the best Ignoring contradictory information - it may be dismissed or ignored to maintain the sense of agreement, even when it’s crucial for an informed decision
74
What can lead groups to make flawed decisions? (5)
1) Feelings of invulnerability 2) Belief in the group’s rightness 3) Discrediting contrary information 4) Pressure to conform 5) Stereotyping the out-group
75
What is altruism?
unselfish concern for the welfare of others
76
What are the factors involved in helping behaviour? (8)
1) Good mood 2) Empathy 3) Perception of Emergency 4) Diffusion of Responsibility 5) Knowledge of What to Do 6) Familiarity 7) Similarity 8) Attribution of Responsibility
77