Ch 12: Social Psychology Flashcards
What is social psychology?
Social psychology is the field of psychology that studies the nature and causes of people’s thoughts and behavior in social situations.
What is the situationist perspective in social psychology?
The situationist perspective suggests that social influences can cause people to behave in ways that are inconsistent with their usual behavior.
What is an attitude?
An attitude is an evaluation of a person, place, or thing that elicits an emotional response, related thoughts, and associated behaviors.
How are attitudes formed?
Attitudes are learned and shaped by cognitive processes.
They are influenced by experiences, conditioning (e.g., associating a national group with positive or negative words), and exposure to media or others.
What is the A-B problem in social psychology?
The A-B problem refers to the issue of how well we can predict behavior based on attitudes.
What are the factors that affect whether behavior matches attitude?
Factors include attitude specificity, strength, vested interest, and accessibility.
What is specificity?
Specific attitudes predict specific behaviors better than general attitudes
Ex: attitudes toward voting predict actual voting behavior better than general political views
What is strength?
Stronger attitudes are more likely to lead to behavior
Ex: a strong belief in a party’s success leads to higher voting likelihood
What is vested Interest?
People are more likely to act on attitudes when the issue directly affects them
Ex: job security influencing unionization voting
What is accessibility?
When attitudes are easily recalled, they are more likely to influence behavior
Ex: due to strong emotional impact
Attitude formation (biopsychosocial)
Genetics and Learning:
- Genetics might influence general tendencies, but specifics, like preferences for certain brands, are learned.
Conditioning and Social Influence:
- Direct experiences, social conditioning, and influences from peers and media shape attitudes
o Ex: praise for patriotic actions reinforces certain attitudes
Cognitive Appraisal:
- People assess new information and update their attitudes based on emotion and the time available for reflection.
o Major attitude shifts (e.g., political ideology changes) require significant cognitive effort and are often resisted unless strong evidence supports them.
What is the elaboration likelihood model?
It’s the view that persuasive messages are evaluated (elaborated) on the basis of central and peripheral cues
What is the difference between the central and peripheral routes of persuasion?
Central Route:
- Persuasion through careful consideration of arguments and evidence, leading to lasting attitude change.
- Ex: Listening to a detailed argument about a political issue and carefully evaluating the evidence.
Peripheral Route:
- Persuasion through cues like attractiveness or emotional appeals, leading to quicker but less stable attitude changes.
- Ex: A celebrity endorsing a product, and people buying it because they like the celebrity, not the product’s merits.
How do cognitive processes influence attitude formation?
Attitudes are shaped by experiences, conditioning, media exposure, and social influences, with cognitive processes helping to form and update them.
What are the methods of persuasion?
1) Repetition and Mere-Exposure Effect
2) Two-Sided Arguments
3) Fear appeal
4) Perceived Credibility
What is the Mere-Exposure Effect in persuasion?
The Mere-Exposure Effect is the phenomenon where repeated exposure to a message or individual increases its appeal.
Ex: Seeing a political candidate repeatedly on TV may lead to increased likability of that candidate over time, even without deep engagement.
What is a two-sided argument, and how is it persuasive?
A two-sided argument presents both sides of an issue but refutes the opposing side, which makes the message more trustworthy.
Ex: A political candidate might acknowledge flaws in their platform but explain why their solution is better than the alternative. This builds credibility and trust.
What is a fear appeal, and how can it be effective in persuasion?
A fear appeal is a persuasive message that highlights risks or negative consequences to provoke fear and motivate action.
Effective Fear Appeals: The message must also offer solutions to reduce the fear, otherwise, people may avoid the message.
- Ex: Anti-smoking ads showing the dangers of lung cancer but also suggesting quitting strategies.
How does perceived credibility influence persuasion?
Credible sources are more persuasive because people trust them. Factors that influence credibility include expertise, trustworthiness, and lack of vested interest.
What is selective exposure, and how does it affect persuasion?
Selective exposure is the tendency for people to seek out information that aligns with their pre-existing beliefs and avoid information that contradicts them.
Ex: A person who supports a particular political party will likely watch news that aligns with that party’s views and avoid opposing viewpoints.
What is selective avoidance, and how does it relate to persuasion?
Selective avoidance is when people actively avoid information that challenges their attitudes. It protects individuals from encountering dissonant or uncomfortable messages.
Ex: A person who holds a strong opinion against climate change may avoid watching documentaries or reading articles that provide evidence of human-induced global warming.
What is compliance in social psychology?
Compliance refers to the act of changing one’s behavior in response to a request, even if the person making the request does not have formal authority.
It’s about social influence that causes people to act in a certain way.
What is the principle of reciprocity in compliance?
The reciprocity principle is the social norm that suggests people feel obligated to return favors or kind actions. When someone does something for you, you’re more likely to comply with their request in the future.
How does the door-in-the-face technique work?
The door-in-the-face technique involves making a large request (which is expected to be rejected) followed by a smaller, more reasonable request.
The second request is the one the person actually wants to be fulfilled.