Ch 11. Interviewing in Qualitative Research Flashcards
What is the most widely used method in qualitative research?
Interview
Ethnography usually involves a substantial amount of…
…qualitative interviewing
What are the two main types of qualitative interviews?
unstructured and semi-structured
Qualitative interviewing is less structured and more likely to evolve as a…
…natural conversation
What are the differences between qualitative interviewing and quantitative?
Qualitative is much more open-ended, has a greater interest in the interviewee’s perspectives, and tangents are encouraged.
In unstructured interviewing, the researcher uses only
a brief set of points to introduce topics and the respondents’ answers are in free form.
in semi-structured interviews, the researcher has a list of questions or topics to be covered which
offers a somewhat longer interview guide than unstructured and it’s useful when there is more than one interviewer.
What questions do you have when you’re preparing for a qualitative interview guide?
What is interesting about this issue? Just what about this thing is puzzling me?
Before the Interview, it’s important to:
- familiarize yourself with the setting
- good recording device and know how to use it
- quiet/private setting
- use good interview techniques (active listening)
After the interview, note the following (4)
- How the interview went
- Where the interview was conducted
- Other feelings and issues raised during the interview
- What was going on around the interview
Kinds of Questions in interviews
- introducing questions
- follow-up questions
- probing questions
- specifying questions (factual)
- direct questions: interview perceptions
- indirect questions: perceptions of others
The use of silence in interviews.
A pause will give the interviewee an opportunity to reflect and amplify an answer, but don’t pause for so long that the interviewee feels embarrassed.
what’s the primary intent of the interview?
to listen to the interviewee
Values
Beliefs
Behaviour
Formal/informal roles
Relationships
Places
Emotions
Encounters
Stories
Anything part of the human experience
Qualitative Interview Topic
Transcribe only the parts you need because
transcription is expensive and slow (5-6 hours to do 1 hour) and training is required.
In interviews, you need to be able to vary the order of questions and clear up inconsistencies in answers. What else is important?
Flexibility: maybe audio recording equipment malfunction or interviewee refused permission for recording to take place.
In order to reflect on reflexivity on how your own interactions with participants have affected (3):
- what was said
- how it was said
- what was left unsaid
are an interview with a group of four or more people who can interact with one another and the interviewer
Focus Groups
The value of focus groups is gaining access to the meanings that…
…develop during the interaction with others rather than in isolation
Makes sure the discussion stays on the issue without directing too much. Makes sure all the people participate
Moderator//Facilitator
(Focus Groups) Researchers should conduct 10-15 groups and more if
for demographics that are diverse
Conduct focus groups until you hit
theoretical saturation when researchers can predict what will be said and no substantial new information is coming from the groups
Size of the focus groups depends on the topic/goals of the research. Morgan (1998) recommends:
6-10 people
What are the benefits of a small group?
controversial, complex, emotional
opportunities can arise that do not happen in large group settings
people who already know each other or have had some interaction
Natural groups
Advantages/Disadvantages of Natural Groups
Advantages: may be appropriate, depending on the goals of the research. useful if the research is about how social interaction occurs
Disadvantages: pre-existing styles and taken-for-granted assumptions of interaction may affect the discussion
Amount of intervention taken by the moderator depends on (3)
The topic of the discussion
How much knowledge the participants have
The goals of the research