CH 10 Flashcards
1
Q
normative
A
rational decision maker might do
2
Q
descriptive
A
work with what managers do, rather than what they should do
3
Q
prescriptive
A
advising and supporting people in improving their decision making skills
4
Q
STEEPLE
A
Social, Technological, Economic, Environmental, Political, Legal and Ethical.
5
Q
S-curve analysis
A
looking at product’s life cycle to determine future investment.
6
Q
Qualitative
A
understand individual attitudes
7
Q
Quantitative
A
determine size of opportunity
