CED Unit 4 (Attitude Formation & Attitude Change) Flashcards

1
Q

Cognitive load

A

The amount of mental effort required to process information

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2
Q

Implicit attitudes

A

Unconscious, involuntary evaluations or associations towards a person, group, or object

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3
Q

Just-world phenomenon

A

The thought that the world is fair and people get what is coming to them

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4
Q

Out-group homogeneity bias

A

All people of this group (not mine) are the same

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5
Q

In-group bias

A

The tendency to favor one’s own group

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6
Q

Ethnocentrism

A

Favoring your ethnic group over another

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7
Q

Belief perseverance

A

The tendency to maintain initial beliefs, even when presented with strong contradictory evidence

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8
Q

Confirmation bias

A

The tendency to seek out information that confirms one’s existing beliefs

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9
Q

Cognitive dissonance

A

The mental discomfort or tension an individual experiences when holding conflicting beliefs

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