Case Study: Walton on the Naze

Question 1

How has the rural area rebranded itself?

Answer 1

It promotes leisure and tourism via its new website.
Introduced new walking trails- cheap, plentiful and extends past the summer season (more people and over a wider length of time)
Galleries have been built- lots of artists on the coast, appealing to old people
Shows, carnivals and events
More people= more money= more employment= positive multiplier effect