Case Study: South Africa 2010 World Cup

Question 1

What was South Africa like before the world cup?

Answer 1

Recovering from the legacy of apartheid
Divided country
Poverty in the townships
A lot of potential (e.g. natural resources) but yet to realise this.

Question 2

Tangible benefits?

Answer 2

Extra GDP growth (estimated 1% extra)
Catalyst for job creation and skills training
Increased tourist numbers (@350,000 to 400,000)
Expanding infrastructure – roads, railways, airports and stadia
Thousands of new construction jobs created

Question 3

Intangible benefits?

Answer 3

National unity and pride
Image boost on the international stage
Global exposure and promotion of SA tourism
Impact of community projects

Question 4

Negatives?

Answer 4

Most of the money from the sale of media rights and sponsorship goes to Fifa
Almost £4billion cost – this money could’ve been spent on reducing poverty in the townships
Thousands of construction jobs created, but many of these end upon completion of the World Cup projects
Demolition of shanty towns
The rich have benefitted most
Informal traders (street vendors) harrassed and prevented from trading near stadia.
Tourism promoted, but will people come?

Question 5

Costs?

Answer 5

Transport - $1.2bn
Stadiums - $1.12bn
Organising committee - $428m
Broadcasting/ICT - $387m
Ports of entry - $200m
Security - $89m
Legacy projects - $45m
Telecommunications - $40m
Arts and culture - $20m
Training volunteers - $3m
Total cost - $3.5bn