Case Study: Promoting Heritage and the Arts

Question 1

Art

Answer 1

The Angel of the North is a huge steel sculpture on a bill by the side of the road near Gateshead (UK). It’s regenerated the site of a disused mine and helped attract visitors and investors to the area.

Question 2

Rural Heritage

Answer 2

The production of whisky in Scotland has become a way of attracting tourists to the region. People can go on tours of distilleries to see how whisky is produced. This brings visitors who also spend money on accommodation and leisure activities.

Question 3

Cultural Heritage

Answer 3

The lake district is often called ‘Wordsworth Country’ because the poet William Wordsworth lived there and wrote many of his poems about the area.

Question 4

Historical Heritage

Answer 4

The world heritage site (and surrounding area) between Newcastle and Carlisle on the border of England and Scotland has been branded ‘Hadrian’s Wall Country’, because of the Roman wall built by the Emperor Hadrian.