Case Study: Rebradning In Amsterdam Flashcards by Avery Newstead

Q

What were the negative associations with the city before the re image?

A

Drug usage and drug cafes
Associated with prostitution
Tourists getting drunk on stag dos
Social and economic decline

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Q

What did they want Amsterdam to be associated with?

A

Culture and history (Anne Frank)
Art galleries
Eco friendly
Museums

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Q

What did they do to re brand Amsterdam

A

Banned tourists using drugs
Built the ‘I Amsterdam’ sign, which has 8000 photos on social media everyday
Tried to host the Olympics there

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