Case Study Of One Place That Has Undergone Rebranding

Question 1

Which area has rebranded?

Answer 1

Stratford, Newham, London

Question 2

What was Stratford like in the 1960s?

Answer 2

Declining as London Docks closed

Question 3

What amplified Stratford’s decline?

Answer 3

1970s global shift

Question 4

What was Stratford 6th in?

Answer 4

Poorest LSOA in UK

Question 5

Who promoted Stratford to to host the Olympics?

Answer 5

Then PM Tony Blair
Seb Coe (former Olympian)

Question 6

Who did developed jobs go to?

Answer 6

External Oxford and Cambridge grads

Question 7

When was there the highest level of unemployment?

Answer 7

2007

Question 8

Why was the environment so polluted?

Answer 8

Previous industrial land

Question 9

What was the goal of the rebranding?

Answer 9

Re-image east London as a modern sporting hub for the UK

Question 10

What kind of collaboration is the rebranding?

Answer 10

Public-private

Question 11

Who is involved in the rebranding? (3)

Answer 11

Google
Westfield Group
Gov organisations

Question 12

How much did the following invest?
Public
Private
Lottery Funding
Gov infrastructure developments

Answer 12

£9 billion
£2 billion
£675 million
£17 billion

Question 13

Who was the main government planning authority?

Answer 13

The London Legacy Development Corporation

Question 14

Which two rebranding strategies are used?

Answer 14

Top-down
Legacy

Question 15

Along which river was the Olympic Park (now Elizabeth Park) built?

Answer 15

River Lee

Question 16

What was the land before becoming Elizabeth Park?

Answer 16

Brownfield, wastelands

Question 17

Who was the media centre during the Olympic games?

Answer 17

HereEast

Question 18

What capacity does HereEast have for employment?

Answer 18

7,500

Question 19

What has HereEast boosted the local economy by?

Answer 19

£340 million

Question 20

Office blocks are being built, how much are they costing and how many jobs will they create?

Answer 20

£2.4 billion
25,000

Question 21

What type of strategy is HereEast?

Answer 21

Market-Led

Question 22

What is the issue with HereEast developments?

Answer 22

Promoting knowledge sector employment while locals possess industry qualifications

Question 23

What was developed as the largest shopping centre in Europe?

Answer 23

The Westfield Centre

Question 24

There is no what in the Westfield Centre?

Answer 24

Mcdonalds or KFC

Question 25

What shops are in the Westfield Centre?

Answer 25

Flagship stores
House of Fraser
M&S

Question 26

What else did Westfield open?

Answer 26

Retail Academy to raise qualifications in the retail industry

Question 27

How many jobs has Westfield Retail Academy provided?

Answer 27

8500

Question 28

Who is Westfield in competition with?

Answer 28

The Stratford Centre

Question 29

What makes the two shopping centres different?

Answer 29

Westfield - high end investments
Stratford - affordable for locals

Question 30

How many customer visits did Stratford city’s Westfield receive in 2019?

Answer 30

52.9 million

Question 31

How many new homes were created as a result of the Olympic games?

Answer 31

5000

Question 32

How much have house prices in Stratford risen by since the Olympic games? Compared to London?

Answer 32

71%
36%

Question 33

What is Stratford’s demographic?

Answer 33

Young single parent families

Question 34

How many affordable and private homes are being built?

Answer 34

3000

Question 35

What percentage of people said that the Olympic games had not helped their business? (Thames Gateway Focus)

Answer 35

23%

Question 36

Which developmental residence aims to create 35% affordable housing?

Answer 36

Chobham Manor
On or adjacent to the Olympic park

Question 37

How many acres of open space are there?

Answer 37

252

Question 38

How many acres of biodiverse wildlife habitat?

Answer 38

111