Case Study Of One Place That Has Undergone Rebranding Flashcards
Which area has rebranded?
Stratford, Newham, London
What was Stratford like in the 1960s?
Declining as London Docks closed
What amplified Stratford’s decline?
1970s global shift
What was Stratford 6th in?
Poorest LSOA in UK
Who promoted Stratford to to host the Olympics?
Then PM Tony Blair
Seb Coe (former Olympian)
Who did developed jobs go to?
External Oxford and Cambridge grads
When was there the highest level of unemployment?
2007
Why was the environment so polluted?
Previous industrial land
What was the goal of the rebranding?
Re-image east London as a modern sporting hub for the UK
What kind of collaboration is the rebranding?
Public-private
Who is involved in the rebranding? (3)
Google
Westfield Group
Gov organisations
How much did the following invest?
Public
Private
Lottery Funding
Gov infrastructure developments
£9 billion
£2 billion
£675 million
£17 billion
Who was the main government planning authority?
The London Legacy Development Corporation
Which two rebranding strategies are used?
Top-down
Legacy
Along which river was the Olympic Park (now Elizabeth Park) built?
River Lee
What was the land before becoming Elizabeth Park?
Brownfield, wastelands
Who was the media centre during the Olympic games?
HereEast
What capacity does HereEast have for employment?
7,500
What has HereEast boosted the local economy by?
£340 million
Office blocks are being built, how much are they costing and how many jobs will they create?
£2.4 billion
25,000
What type of strategy is HereEast?
Market-Led
What is the issue with HereEast developments?
Promoting knowledge sector employment while locals possess industry qualifications
What was developed as the largest shopping centre in Europe?
The Westfield Centre
There is no what in the Westfield Centre?
Mcdonalds or KFC
What shops are in the Westfield Centre?
Flagship stores
House of Fraser
M&S
What else did Westfield open?
Retail Academy to raise qualifications in the retail industry
How many jobs has Westfield Retail Academy provided?
8500
Who is Westfield in competition with?
The Stratford Centre
What makes the two shopping centres different?
Westfield - high end investments
Stratford - affordable for locals
How many customer visits did Stratford city’s Westfield receive in 2019?
52.9 million
How many new homes were created as a result of the Olympic games?
5000
How much have house prices in Stratford risen by since the Olympic games? Compared to London?
71%
36%
What is Stratford’s demographic?
Young single parent families
How many affordable and private homes are being built?
3000
What percentage of people said that the Olympic games had not helped their business? (Thames Gateway Focus)
23%
Which developmental residence aims to create 35% affordable housing?
Chobham Manor
On or adjacent to the Olympic park
How many acres of open space are there?
252
How many acres of biodiverse wildlife habitat?
111
