Case Study

Question 1

Naturalistic Observation

Answer 1

In-depth study of a phenomenon in its natural setting. Examples include:

• study of primate behaviour in the wild -Piaget’s study of the cognitive development of his own children
• Advantage: Naturalistic studies have a good generalizibilty
• Disadvantage- Observation can alter behaviour -observational technique cannot infer cause of behaviour

Question 2

Survey Technique

Answer 2

Survey technique asks questions of large numbers of persons to gain information on attitudes and behaviour
Two Approaches: -questionnaires -interviews
Disadvantages: -sampling issues -people may not respond accurately
-language

Question 3

Correlational Studies

Answer 3

A study designed to measure the degree of a relationship or correlation between two or more existing traits, behaviours or events
Subjective- Estimate Objective- Direct

Question 4

Correlation Coefficent

Answer 4

• the direction of the relationship can be described by a number between - 1 and +1
• the - and + symbols indicate whether
• -1 and +1 have perfect correlation