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MINES Undergrad Admissions > Carnegie DART Training > Flashcards

Carnegie DART Training Flashcards

1
Q

Describe the Yellow Innovator archetype?

A

Brilliant and forward-thinking, driven by inventing the future through innovation.
Delivers advancement, ingenuity, and radical outcomes.
Values newness, experimentation, and progress.
Causes people to feel awe and amazement.

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2
Q

Describe the Orange Creator archetype?

A

Creative and imaginative, driven by self-expression and artistry.
Delivers something new that encourages creativity.
Values originality, ideation, and new concepts.
Causes people to feel constructive and expressive.

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3
Q

Describe the Blue Achiever Archetype?

A

Powerful and assertive, driven by growth and being a frontrunner.
Delivers stability, pride, and strength.
Values power, influence, and accomplishment.
Causes people to feel confident and in control.

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4
Q

Maroon Competitor?

A

Resilient and tenacious, driven by overcoming challenges through grit and determination.
Delivers surprising strength, perseverance, and toughness.
Values fortitude and hard work.
Causes people to feel triumphant and inspired.

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5
Q

Green Explorer

A

Adventurous and inquisitive, driven by the quest for discovering the unknown. Delivers progress and unmatched interest for uncovering truth.
Values investigation, curiosity, and trailblazing.
Causes people to feel intrigued and emboldened.

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6
Q

Silver Rebel

A

Daring and unconventional, driven by challenging and redefining the norm.
Delivers empowerment, change, and boldness.
Values independence, guts, and breaking with convention.
Causes people to feel unrestrained and fearless.

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7
Q

Pink Sophisticate

A

Sophisticated and refined, driven by experience, elegance, and beauty in all forms. Delivers excellence, finesse, and vitality.
Values poise, intentionality, and beauty.
Causes people to feel desired and important.

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8
Q

Purple Provider

A

Supportive and selfless, driven by compassion, warmth, and the desire to care for others.
Delivers nurturing, comfort, and protection.
Values altruism, commitment, and generosity.
Causes people to feel valued and supported.

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9
Q

Red Entertainer

A

Energetic and enthusiastic, driven to entertain and cause others to get excited. Delivers fun and the desire to amuse and uplift.
Values energy, playfulness, and enjoyment.
Causes people to feel exhilarated and happy.

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10
Q

Beige

A

Generic and confused. Not considered a personality archetype in
the model, is still an important consideration.

Indicates one of two things: a completely neutral personality expression,
or one that attempts to do everything at once.

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11
Q

DART 1 - Self-disciplined Achiever (What is the general description and which Archetype is compatible?

A

Compatible Lens=Yellow Genius.
Push themselves to the limit in their commitment to achieving academic success above all else.
Competitive and ambitious, they often have little time to sleep due to their hectic schedules. Independent and self-assured, knowing their hard work will pay off. Although not overly adventurous, they are very curious and are eager to learn.
Their perfectionist qualities make them hard on themselves, but generally hopeful and optimistic.
Strong desire to change their industry or the world for the
better.
Not especially social, but many enjoy sports, video.
games, and may be involved in a club or two on campus.

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12
Q

DART 1 - Self-disciplined Achiever (Primary Drivers)?

A
  • Eager to learn new things
  • Motivated by GPA and academic success
  • Driven by perfectionism
  • Desire to innovate in their industry
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13
Q

DART 1 - Self-disciplined Achiever (Primary Roadblocks)?

A
  • Inconsistent Yellow storylines without evidence
    to back up claims
  • Evidence points that could be used by other institutions
  • Typos, errors, or anything that demonstrates poor attention
    to detail
  • Limited examples of students engaging in innovation
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14
Q

DART 1 - Self-disciplined Achiever (Key Psychographic Factors)?

A
  1. Ambitions/hardworking
  2. Overcommitted and Stressed
  3. Value Learning and Intelligence
  4. Independent with small social network
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15
Q

DART 1 - Self-disciplined Achiever (6X6 Enrollment Factors)?

A
  1. LOCATION CONSIDERATIONS
    * Distance From Home
    * Parking and Accessibility
  2. FINANCIAL CONSIDERATIONS
    * Tuition Price
    * Degree Value
  3. EDUCATION CONSIDERATIONS
    * Degree/Major Options
    * Teaching Quality
  4. EXTRACURRICULAR CONSIDERATIONS
    * Extracurricular Activities/Clubs
    * School Spirit
  5. CAMPUS AMENITY CONSIDERATIONS
    * On-Campus Housing
    * On-Campus Dining
  6. REPUTATIONAL CONSIDERATIONS
    * Selectivity
    * Prestige/Reputation
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16
Q

DART 1 - Self-disciplined Achiever (Involvement Summary)?

A

Most Involved:
1.Work Study
2. Research
3. Sports Events

Unique to Dart:
1. ROTC
2. Research
3. Student Gov

17
Q

DART 1 - Self-disciplined Achiever (Connection Strategy)?

A
  • Mention Positive Challenges
    -They need to see how they will be pushed at Mines (how will they experiment and solve problems)?
    -Examples of cutting-edge technology and high-achieving students exceling in their field.
    -Degree value
    -Tuition Price
    -Academic options/quality
18
Q

DART 2 - Social Networker (General description and most compatible archetype).

A

Compatible Lens= Orange Creator

Full of energy, involved across campus, balancing an active social schedule with their course load.

Often leaders of clubs and organizations
Attending events, volunteering for community service, help other students.

Want to maximize their college experience, work hard play hard.

Their self-confidence is driven by their focus on future career success.

They enjoy meeting new people and are often well-connected with faculty and LinkedIn.

19
Q

DART 2 - Social Networker (Primary Drivers)?

A
  • Desire to maximize college experience
  • Driven by future career success
  • Fear of failure
  • Crave human connection
20
Q

DART 2 - Social Networker (Primary Roadblocks)?

A
  • A website that is difficult to navigate or full of irrelevant information
  • Language that is predictable
  • Imagery that is overused in the industry
  • Limited examples of leadership or involvement opportunities
21
Q

DART 2 - Social Networker (Key Psychographic Factors)?

A
  1. Highly Social
  2. Self-worth tied to achievement
  3. Very involved; Campus leaders
  4. Value new, Diverse Experience
22
Q

DART 2 - Social Networker (6X6 Enrollment Factors)?

A
  1. LOCATION CONSIDERATIONS
    * Surrounding City Amenities
    * Community Involvement and Impact
  2. FINANCIAL CONSIDERATIONS
    * Scholarships/Aid
    * Loan Options
  3. EDUCATION CONSIDERATIONS
    * Research Opportunities
    * Speed to Degree
  4. EXTRACURRICULAR CONSIDERATIONS
    * Campus Diversity
    * Events/Performances
  5. CAMPUS AMENITY CONSIDERATIONS
    * Campus Safety
    * Beauty of the Campus
  6. REPUTATIONAL CONSIDERATIONS
    * Alumni Network
    * Business Connections/Partnerships
23
Q

DART 2 - Social Networker (Involvement Summary)?

A

Most Involved:
1. Sporting Events
2. Greek Life
3. Research

Unique to Dart:
1. Greek Life
2. Sports Events
3. Being a peer tutor

24
Q

DART 2 - Social Networker (Connection Strategy)?

A

Creative Orange approach -

Highlight: events and activities, hard work, and community.

Communications should be original, lively, and
frequent

Off the charts in regard to their acceptable communication frequency, information seeking, and digital platform use.
Website is intuitive, informational, and engaging.

25
Q

DART 3- Open-minded Adventurer (General Description and Compatible Archetype)?

A

Compatible Lens: Green Explorer

Love to explore and create, valuing their time outdoors as much as in the classroom.

Laid-back attitude means they are focused on living in the moment.

Playful, kind personalities make them a joy to be around.

Going to bed on time because they want to be ready for their next adventure.
Always hiking, camping, or climbing, love of nature

Interested in sustainability and a desire to be environmentally friendly.
Advocate for change in the world, with core values including equality, harmony, and community.

26
Q

DART 3- Open-minded Adventurer (Primary Drivers)?

A
  • Devoted to living in the moment
  • Drive to create change in the world
  • Desire to explore nature
  • Eager to spread happiness
27
Q

DART 3- Open-minded Adventurer (Primary Roadblocks)?

A
  • Language that conveys stagnation or strict boundaries
  • Communication that emphasizes achievement over exploration
  • Overcommunication
  • Limited examples of students adventuring beyond campus
28
Q

DART 3- Open-minded Adventurer (Key Psychographic Factors)?

A
  1. Love Nature
  2. Socially/environmentally conscious
    3.Go with the flow
  3. Physically Active
29
Q

DART 3- Open-minded Adventurer (6X6 Enrollment Factors)?

A
  1. LOCATION CONSIDERATIONS
    * Urban, Suburban, or Rural Setting
    * Weather on Campus
  2. FINANCIAL CONSIDERATIONS
    * Cost of Living
    * Ease of Financial Aid System
  3. EDUCATION CONSIDERATIONS
    * Course Variety/Offerings
    * Hands-on Learning Opportunities
  4. EXTRACURRICULAR CONSIDERATIONS
    * Athletics
    * Social Scene/Parties
  5. CAMPUS AMENITY CONSIDERATIONS
    * Wi-Fi Strength/Access/Speed
    * Health/Gym Facilities
  6. REPUTATIONAL CONSIDERATIONS
    * Campus Personality/Feel
    * Job or Grad School Placement
30
Q

DART 3- Open-minded Adventurer (Involvement summary)?

A

Most involved:
1. Sports Events
2. Intramural Sports
3. Work Study

Unique to Dart:
1. Intramural Sports
2. Study Abroad
3. ROTC

31
Q

DART 3- Open-minded Adventurer (Connection Strategy)?

A

Lean into the institution’s natural surroundings and draw students in using captivating imagery.

Recognize that this population seeks information at a lower rate than the average Mines student and does not desire frequent communication.

Communication needs to be captivating, concise, and relevant.

32
Q

Which Darts both list ROTC as unique for the dart?

A

DART 1: The Self-disciplined achiever
DART 3: Open Minded adventurer

MINES Undergrad Admissions (13 decks)

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