Call of Duty-Free Flashcards
1
Q
Thai Food Article
What is the experience of cooking classes in Thailand?
Specific experience, other general tips
A
- Cooking classes in Thailand are very popular
- Can be booked via Cookly or Airbnb Experiences
- Specific example regarding Baan Farm Thai Cooking School
- This class picked up the participants, took them to a local market, then drove to a farm to pick and prepare the food, 5 dishes over 3 hours
- Most classes teach 3-5 dishes
- This class asked to choose a starter, a soup, a curry, a stir-fry and a dessert
- These classes are not for proffessional chefs, and some provide ebooks or recipe cards afterwards
2
Q
Tang Clothing Article
What is the popularity of traditional clothing in Xi’an?
Popularity, people, ancient allure
A
- Xi’an in China’s Shaanxi Province
- Great Tang All Day Mall has stores packed with women of all age groups getting hair, makeup and clothes done in Tang dynasty style
- People walked like that around the mall, such as Wu who spent the whole day in such clothing
- Men also dressed in such manner, such as Song Wen who always dreamed of wearing clothing like that since watching The Longest Day in Chang’an
- Wu Rong is taking advantage of Xi’an’s now many tourists and the clothing taking pictures of people in Tang-style dress
- She has a shop selling traditional clothing, which is becoming more popular for youth
- Xi’an is rich in historical and cultural resources, such as terracotta warriors, Bell and Drum towers, 159 museums and the ancient city wall
- Cultural tourism has become a pillar industry in the city
3
Q
Koka Article
What is Koka village?
History, what does it include, things surrounding it
A
- Shiga Prefecture
- Koka is considered the homeland of the ninja
- Ninjas spent most of the Sengoku Period as soliders or mercenaries, since then were used for espionage
- Koka ninjas are best known for their highly successful guerilla attack on the garrison of the Ashikaga shogunate
- Koka Ninja Village is very rural
- You can rent a full ninja costume, throw shuriken (Japanese stars), and pass an obstacle course
- Ninjutsu Yashiki used to house actual ninjas and has many secret traps and hiding spots
- At the village you can try a ninjutsu barbecue
- Ninja Fujiissui also has authentic food, such as hyorougan (energy pills from rice, vegetables, herbs, seeds and some sugar)
- Shiga Prefecture is also known for beef and mushrooms, like the Omi beef which has the longest history, and you can try it in Matsukiya restaurant
4
Q
Chip Article
What is the story behind the French potato chips?
Background and story, moral
A
- A visitor to France imagined first croissants and other pastries
- However, Lay’s Poulet Roti became the nostalgic food from the trip
- The traveler has interest in food actually enjoyed in places, like Wawa stores in Philadelphia and Tim Horton’s in Montreal
- They first picked up the chips as a quick snack then bought them frequently
- Food is a very good way to experience the life of locals
- They were very hard to find in the US, and seemed more unique to France
5
Q
Hanbok Article
What is a hanbok?
Experience is Seoul, what it is
A
- Admission to Seoul’s Palaces is free if you wear a hanbok
- There are many hanbok rentals such as Seohwa Hanbok, with many garments
- Most rentals offer clothing for men, women and even children
- For women, it consists of a jeogori and a chima, for men it is a jeogori and baji
- For women, hairstyles are commonly braided and tied with a daengi-meori
- Such places also usually allow hair and makeup to be done
6
Q
Hanbok Article
What are the 5 places to visit in Seoul?
Basic info
A
- Gyeongbokgung Palace
- ONe of the oldest and largest palaces built during the Joseo Dynasty
- There is a grand gate, with a changing of a guard
- Changdeokgung Palace
- Also known as Donggwol, the Eastern palace, and it was the 2nd palace built
- It is a UNESCO World Heritage Site
- Changgyeonggung Palace
- Residence for the royals, and is uniquely designed
- Bukchon Hanok Village
- Residential community of traditional houses
- Tosokchon Samgyetang
- Serves very popular Ginseng Chicken Soup
7
Q
Place Branding Article
What is destination branding?
What is it and some examples
A
- Identifying the destination’s strongest and most competitively appealing assets in the eyes of potential visitors
- People in the destination play a part in contributing to the tourism brand values, experience, reputation and mindset
- It doesn’t have to last a long time, just has to spark interest
- Iceland had to rebrand after the Eyjafjallajokul volcano eruption, campaigning Iceland Hour, using local residents, celebrities and shared stories of positivity and joy
- The Love Great Britain campaign focused on culture, heritage, sport, music, nature, food and shopping, even including the James Bond movie Skyfall for cross-promotion
- Super, Natural British Columbia is a slogan used for BC campaigns focusing on the nature and promoting it as “wild at heart”
- Even with the pandemic, Paris is still extremely popular, as branding portrayed it as being a hub for culture, travel, fashion, art, commerce and romance
- Costa Rican branding focused on the talents of the Costa Rican people, saying that the community and the people are the essense of the country
8
Q
Place Branding Article II
How does place branding connect to local problems?
Problems and solutions
A
- The I Heart NY logo was used when NY was dangerous, and again during the pandemic to now say We Heart NY
- It changed how tourists feel about the city
- People Make Glasgow is an example
- Branding can inspire support, for example how Iceland used a tap water ad to advocate for going plastic-free
- Connecting climate issues works in place branding, as it can show how nature is essential to identity
- Palau now makes visitors sign to be ecologically and culturally responsible, while the Faroe Islands used branding to encourage voluntourism
- Communities must adapt to new challenges, and destination branding can have only a certain power
9
Q
Place Branding Article III
How is place branding affecting communities?
Problems and effects
A
- Cities and even neighborhoods are competing to attract residents
- The playing field is vast and not level, since places that were popular before are going out of style
- New York and London compete to be destinations for the world’s superrich, Singapore is unseating both
- India’s IT magnet of Bangalore is attracting new tech talent faster than Silicon Valley
- A place is a truly immersive experience, and branding can often fail to communicate the true or entire experience of a certain location
- Austin was overshadowed by Dallas and Houston, however, branding as the Live Music Capital of the World and the “Keep Austin Weird” slogan suddenly made the town a leading light
- It’s now the fastest-growing city in the US
- Having good branding does not change a place, even though places can benefit from it (like the NY government benefits from the branding)
- Austin now benefits from place doing, with action speaking louder than logos
- Local residents’ attitudes also matter a lot, as branding should best represent the people
- The rise of localism is rising, with people wanting to do more and more things authentically
10
Q
Slogan Article
What are country slogans?
What are they and some examples
A
- Slogans are found for all but 38 countries
- These include:
- Travel in Slovakia: good idea
- Visit Armenia, it’s beautiful
- Colombia is magic realism
- Djibeauty
- Think Hungary more than expected
- El Salvador- The 45 minute country
- Beautiful Bangladesh
- Brilliant Barbados
- See it! Feel it! Love it! (Lithuania)
- # OMGB - home of amazing moments (Britain)
11
Q
Detention Article
Who was the Kiwi that got detained in Kazakhstan?
The story
A
- Chloe Phillips-Harris arrived at Kazakhstan’s Almaty Airport
- New Zealand embassy assured her she could ener on her Kiwi passport
- The immigration booth told her she couldn’t come in without an Australian passport
- New Zealand was not on the map of the world in the room she was interrogated, and the officers insisted New Zealand was part of Australia
- She realized too late she should have paid her way out, and got locked in a guard room for a day and a half
- She was not provided food, but guards snuck her drinks and let her roam around
- Finally, local contacts got a different visa, a US passport and cash that got her to enter the country
12
Q
New Zealand Flag Article
How did the New Zealand “flag elections” go down?
Results, process, effect
A
- The current and original flag has blue representing the sky, a Southern cross and the Union Jack
- It was a constant reminder of the collonial era, and it was very easy to confuse with the Australian flag
- Prime Minister John Key wanted to change the flag as part of his campaign
- The official Flag Consideration Project allowed anyone to suggest a new design, and it was narrowed down to 40 designs
- Finally, it was narrowed down to 4, but then the design Red Peak by Aaron Dustin got 52,000 signatures and was added to the final stretch of the race
- However, the new flag that won was that of a silver fern on a black and blue background with a southern cross
- A ballot was raised to see if the new flag would win over the new one, with unexpected encouragement from The Bing Bang Theory
- However, the current flag won by a slight margin, though apparently there is still a strong sentiment for change
13
Q
Gastrodiplomacy Article
What is gastrodiplomacy?
How does it work, examples
A
- Eat Spain Up! is considered a form of cultural diplomacy introducing Spain to foreigners, including the popular jamon and tapas
- Mainly organized by Gloria and Luis Miguel Rodriguez
- Events took place over the world and included master classes, roundtable discussions, exhibitions as well as screenings of films about Spanish food
- The term gastrodiplomacy was first used in 2002 by the Economist to describe the Global Thai initiative
- South Korea launched the Korean Cuisine to the World campaign
- Promoted food all over the world, spread it through pop culture and zoned in on kimchi
- Gastrodiplomacy has been used far before the term, used by Winston Churchill and Richard Nixon
- Queen Elizabeth visited Belize and was fed the rodent gibnut, considered a delicacy, but the tabloids said she was fed “rat”, and then Belizeans accused the British of being insensitive
- Trump’s dislike for vegetables caused problems in India
- Gastrodiplomacy is increasing, but is still often reserved for enthusiasts and small groups of people
- Gastrodiplomacy is connected with culinary tourism, like the spread of Taiwanese bubble tea
- Peruvian cuisine got on the list of the UNESCO List of Intangible Cultural Heritage
- In Denmark, New Nordic cuisine propelled chefs onto the international scene
- UNESCO is including more cuisines on that list
- The French meal, the Mediterranean diet, Mexican cuisine, Malta’s il-Ftira, couscous, Haitian joumou soup, Italian truffle hunting and Ukrainian borscht was added
- South Korea succeeded in having kimjang, the making and sharing of kimchi added to the list, however, North Korean kimchi then also had to be added
- China lobbied for the list to acknowledge paocai, salted fermented vegetables (which could includ kimchi), which raised concerns for South Korea
14
Q
Thai Food Article
Why is Thai food so popular now?
Reasons and background
A
- Thai food is often a default for takeout
- Thai restaurants are all over in the US
- The population-to-restaurant ratio for Thai cuisine in the US is ten times
- The government of Thailand bolstered the presence of Thai cuisine outside of Thailand to increase export and tourism
- The Thai government established the Global Thai Restaurant Company, and even though the company did not grow into a megachain, there was a broad spread of the cuisine
- There were three prototypes: Elephant Jump, the fast casual; Cool Basil, the mid-priced option; Golden Leaf, with authentic decor
- Loans were also offered to Thai nationals hoping to open restaurants abroad, and meetings were set up between Thai and foreign business people
- The Ministry of Health, the Ministry of Industry, the Thailand National Food Industry, the public Kasetsart University and the Ministry of Agriculture were all pushing the cuisine abroad
- The government is concerned with maintaining quality, with Thai Select certificates being given out
- Thai diplomats in the US are charged with supporting Thai restaurants
- Now Thailand is trying to push it’s food more in the Middle East as well
- Other countries, even North Korea have done similar things
15
Q
Global Hansik
What is the Global Hansik campaign?
Basics
A
- Promotion of Korean cuisine
- Not run by a government body per se, but very high-ranking Koreans
- Trying to attract overseas customers
- Amongst other things, opening Korean cooking classes in high-ranking restaurants
- Promotion was increased by opening more Korean restaurants and spreading kimchi to appeal to foreigners
