C2:T3 - Socio-cultural influences Flashcards
what is sport england
a governing body responsible for growing and developing grassroot sports and getting more people active across england
define commercialisation
the commercialisation of physical activity and sport involves individuals, organisations and companies buying and selling sporting goods and services with a focus on profit rather then participation.
define grassroots participation
the participation in sport and physical activity tat takes place at a local level. It often involves lots of volunteers who organise and coach training sessions and competition for the love of sport.
what are the three components in the ‘golden triangle’
sport, business and media
what are the advantages of commercialisation on the player/ performer
higher wages, media can create heroes, more money for coaching and equipment, more competitions, higher standards at competitions, more money to support grassroot sports.
what are the disadvantages of commercialisation on the player/ performer
increased pressure, mistakes become public, sponsors may dictate performance, more comps could lead to injury, too many comps can reduce the standard, women are payed less then men and individuals may be praised over the rest of the team.
what are the advantages of commercialisation on the sport
raise the profile of the sport, more money available for teams, prize funds are bigger, more technology, more comps, more role models
what are the disadvantages of commercialization on the sport
rules changes for media/supporters, loose interest with over-exposure, women’s sports get less coverage, sports depend on money from media, sponsors may sell products or services that promote poor lifestyle
what are the advantages of commercialization for the spectator
easily available online, commentary at home, live coverage, highlights and documentaries, media provides into on results, fixtures and rankings, more comps means more to watch
what are the disadvantages of commercialization for the spectator
More people watch at home, tickets and merch is expensive, popular sports mean tickets are hard to buy, often need subscriptions to watch games
what are the advantages of commercialization on the sponsor
a sponsors name or brand is like to a positive, healthy, triumphant activity and advertised to a wide audience, increasing the profits for the brand owner
what are the disadvantages of commercialization on the sponsor
if a sponsor links their name or brand to a sport, team or player that is hit by a scandal, it can have a damaging effect on its reputation and therefore its profit
why is pub sponsorship good/bad
- allows for socialization
under 18s shouldn’t be there
define sportsmanship
the qualities of fairness, following the rules and being gracious in defeat or victory
define gamesmanship
bending the rules/laws of a sport without actually breaking them
define participation rates
the number of people taking part in physical activity
what are the 5 factors that effect participation rates
age, ethnicity, socio-economic, gender, disability
how does age effect participation rates
children may take up a lot of time in an adults life, adults have jobs and responsibilities, adults can often get arthritis, children are reliable on an adult to pay for sessions or take them to games, children are given much more opportunities to participate in sport
how does ethnicity affect participation rates
china, russia and USA don’t play netball, certain cultures require you to cover up limiting what sports can be played, certain sports are more popular in an area/country e.g. rugby in Wales,
how does socio-economic group effect participation rates
some sports are more expensive then others, less common sports will force you to travel further to participate, equipment costs can be very expensive, limited facilities, if you have to travel further you will be spending more money
how does gender effect participation rates
less mens netball teams, less women rugby teams, mixed gender training may cause problems, male domination within sport, women’s football is much less popular, trans-gender athletes may struggle to feel accepted
how does disability effect participation rates
costs more money due to equipment, less opportunities, disability could effect your ability to perform, coaches need to be able to risk asses the area, coaches may need different skills, confidence may be lacking
