C1 SA - Representation in Film Poster (and set text)

Question 1

What are the three points in VAN ZOONEN’S FEMINIST THEORY?

Answer 1

1. audience develop understanding of gender through discourse and that meanings varies according to cultural and historical context
2. Objectivation of women is a core element in western patriarchal culture
3. visual and narrative codes, construct male body as spectacle and objectify female body

Question 2

What is Objectification?

Answer 2

the action of degrading someone to the status of a mere object.

Question 3

How is Objectification achieved?

Answer 3

through extreme/close ups of the body

Question 4

What is Scopophilia?

Answer 4

refers to the predominantly male gaze of Holloywood cinema, which enjoys objectfying women into mere objects to be looked at