C1 SA - Media Language in Adverts

Question 1

Genre Indications

Answer 1

understanding of genre codes and conventions and how they differ

Question 2

Visual and Technical Codes

Answer 2

used to convey meaning

Question 3

Slogan or Tagline

Answer 3

catchy, memorable phrase in association with product

Question 4

Language and MoA

Answer 4

language of persuasion

Question 5

Soft Sell Techniques

Answer 5

selling a lifestyle, product isn’t the main focus and only appears briefly

Question 6

Hard Sell Techniques

Answer 6

In your face advertising, loud, short and clear information

Question 7

Demonstrative Action

Answer 7

product is seen being used

Question 8

Logo

Answer 8

recognizable, suggestion of brand identity

Question 9

Possible intertextuality

Answer 9

when one text is used or referenced in another

Question 10

Product Endorsement

Answer 10

use of celebs and normal people trying to sell a something, people are more likely to believe ordinary people but also enjoyed aspirations offered by celebs

Question 11

Unique Selling Point

Answer 11

to stand out

Question 12

Central Image

Answer 12

main focus of advert

Question 13

Typography and Graphics

Answer 13

brand or product logo which communicates meaning and is recognizable