C. Managing and controlling the performance of organisational units Flashcards
what does decentralisation seek to overcome?
aka divisionalisation
the problem of managing a large organisation by creating a structure based on several autonomous decision-making units
what are the objectives of decentralisation?
ensure goal congruence
increase motivation of management
reduce head office bureaucracy
provide better training for junior and middle management
what is the major disadvantage of dividionalisation?
dysfunctional decision making i.e in their own best interest
can be overcome with a suitable system of performance evaluation or responsibility centres
what is responsibility accounting?
a specific manager takes responsibility for a particular aspect of the budget. the are then accountable for actual performance in their area of responsibility
what is a responsibility centre?
the area of operations for which a manager is responsible
-usually a hierarchy of responsibility centres
what is a cost centre?
production or service location, function, activity or item of equipment for which costs are accumulated
- could be large or small
goal: minimise costs
what is a revenue centre?
responsibility centre that is devoted to raising revenue (or generating sales) without any link to the associated costs
might be encountered in the NFP sector or in marketing/sales operation of an org
goal:generate revenues
what is a profit centre?
if manager is responsible for the revenue as well as costs as they are held accountable for the profitability of the operations she is accountable for
- could be several cost centres
goal: maximise profit
what is an investment centre?
if a manager is responsible for the investment decisions i.e return on investments as well as the profitability of the devisions
- could be several profit centres
goal: maximise rate of return on assets
what are the consequences of structuring the departments as profit centres?
- improved DECISION MAKING due to local knowledge
- departmental managers will become more MOTIVATED and AUTONOMOUS
- senior management will find the new structure more TIME-CONSUMING to handle
- possible LOSS OF CONTROL from senior management
- dysfunctional decision making
- DUPLICATION of functions and costs
what is a controllable cost?
one which can be influenced by its budget holder
-variable and directly attributable fixed costs i.e can be avoided in shutdown decision s they are fully allocated to a cost centre
what is the difference between a committed fixed cost and discretionary fixed cost?
committed: can’t be changed in short term
discretionary: can be cut down
what is a manager responsible for if the principle of controllability is applied?
a manager should be made responsible and accountable only for the costs and revenues that he or she is in a position to control
why are some variable costs unable to be influences by managers in the short term?
direct labour is not entirely controllable for salaried jobs in the short term
what are the advantages to controllability in responsibility accounting?
- profit centre managers are made aware of the SIGNIFICANCE of other overhead costs
- profit centre managers are made aware that they need to earn a SUFFICIENT PROFIT to cover a fair share of other overhead costs
what are the disadvantages of controllability in responsibility accounting?
- profit centre managers are made accountable for a share of other overhead costs, but they can do nothing to CONTROL them
- the APPORTIONMENT of other overhead costs between profit centres, like overhead apportionment generally, is usually a matter of judgement, lacking any economic or commercial justification
what are some profitability KPIs?
ROCE = profit margin x asset turnover
what are the equations for the profitability KPIs?
ROCE= PBIT/ capital employed
profit margin = PBIT / turnover
asset turnover = turnover / capital employed
capital employed = equity + LT finance
what are the 2 liquidity ratios?
current ratio = CA/CL
acid test or quick ratio: CA-inv/ CL
what does ROCE show?
operating profit generated from capital employed i.e asset base
why is a higher ROCE desirable?
more value for money for shareholders
-can be understood between by calculating profit margin and asset turnover
what does the operating profit margin show?
how well indirect costs of business are being managed
- compare to gross profit margin, if in line then profit is issue
- either prices too low or costs too high
what does the asset turnover show?
how efficiently management have utilised assets to generate revenue
what are liquid assets?
- cash
- short-term investments that can be readily sold if the need arises
- liquidity is improved by unused bank borrowing facilities
what are the key liquidity metrics?
current ratio = CA/CL
quick ratio (acid test) = (CA-inv)/CL
what does a low liquidity ratio indicate?
poor liquidity and a risk of cash flow difficulties
- compare to industry standard
- compare to previous years
- quick ratio <1
- current ratio <2
what are the issues of a high liquidity ratio?
excessive liquidity, capital tied up
what are the typical measures used to assess a cost centre’s performance?
- total cost and cost per unit
- cost variances
- non-financial performance indicators (NFPIs) related to quality, productivity & efficiency
what are the typical measures used to assess a revenue centre’s performance?
total revenue and revenue per unit
revenue (sales) variances
what are the typical measures used to assess a profit centre’s performance?
same measures as cost & revenue centre and:
- total sales and market share
- profit
- sales variances
- working capital ratios (depending on the dividion concerned)
- NFPIs e.g productivity, customer satisfication
what are the typical measures used to assess investment centre’s performance?
same as previous centres PLUS:
- ROI
- RI
what is ROI?
used to appraise the investment decisions of an individual department
-ROCE is whole org
what is controllable profit and capital employed in the ROI or ROCE equations?
profit after depreciation but before tax
capital employed = net assets - CL or total equity - LT debt
-use net assets if capital employed is not given
what could non-current assets be valued at?
cost, net replacement cost or net book value (NBV)
what are the advantages of the ROI as a performance measure?
- WIDELY used and accepted as in line with ROCE
- RELATIVE measure, ROI allows comparisons between divisions and companies
- can be BROKEN DOWN into secondary ratios for more detailed analysis i.e profit margin and asset turnover
what are the disadvantages of the ROI as a performance measure?
- may lead to DYSFUNCTIONAL DECISION MAKING e.g too ROI focused
- ROI increases with AGE of the asset if NBV USED, thus incentivising managers an incentive to hang on to possible inefficient, obsolescent machines
- may encourage the manipulation of profit and capital employed figures to improve results e.g in order to obtain a bonus payment
- different accounting policies can confuse comparisons e.g depreciation policy
what is RI? (residual income)
profit (controllable profit, at a divisional level) less an imputed interest charge for invested capital
controllable profit - notional interest on capital
what is the imputed interest charge?
same as the notional interest on capital
the capital employed in the division multiplied by a notional cost of capital or interest rate
what are the advantages of RI compared to ROI?
- RI resolves DYSFUNCTIONAL aspect of ROI measure
- RI reduces ROCE ‘s problem of rejecting projects with a ROCE in excess of the company’s target, but lower than the division’s current ROCE
- the cost of financing a division is brought home to divisional managers
what are the disadvantages of RI compared to ROI?
- RI does not facilitate comparisons between divisions
- RI does not relate the size of a division’s profit to the assets employed in order to obtain that profit
- RI can also mislead, as it increases over time
what are some other methods that can be used to compare divisional performance other than ROI and RI?
- variance analysis:must make sure to identify controllable variances
- ratio analysis
- other management ratios:sales per employee etc
- other information:staff turnover etc
issues in comparing divisional performance?
- divisions may operate in different environments
- transfer pricing policy may distort divisional performance
- divisions may have assets of different ages distorting ROI
- difficulty in comparing divisions with different accounting policies e.g depreciation
- evaluating performance on the basis of a few indicators may lead to manipulation of data
what is the economic value added? (EVA)
measure of performance similar to residual income, except the profit figure used is the ECONOMIC profit and the capital employed figure used is the ECONOMIC capital employed
what is NOPAT?
net operating profit after tax
what are the advantages of EVA?
- PERFORMANCE MEASURE that attempts to put a figure to the increase (or decrease) that should have arisen during a period from the operations of a company or individual divisions within a company
- like accounting return and residual income, it can be measured for each financial reporting period
- it is based on economic profit and economic values of assets, not accounting profits and asset values
what is the underlying principle of EVA?
- company objective is to max shareholder wealth
- value of org depends on extent to which shareholders expect future economic profits to exceed the cost of the capital invested
- share price therefore depends on expectations of EVA
- current performance (EVA) is reflected in the current share price, so in order to increase the share price a company must achieve a sustained increase in EVA
what are the issues in measuring EVA?
accurately establishing the economic profit in a period and economic value of accounting profits
- acc profits are based on accruals concept of accounting, whereas NOPAT for EVA is based on cash flow profits. adjustments have to be made to convert from an accruals basis to a cash flow basis
- depreciation of NCAs is a charge in calculating EVA as well as accounting profit. Economic depreciation is the fall in the economic value of an asset during the period
- an adjustment might be necessary for intangible NCA such as goodwill
- need to adjust for provision for doubtful debts
- spending on dev costs should not be charged in full against profit in the year the expenditure occurs, should be capitalised as it has added to the economic value of capital employed
- all leases should be capitalised
where can EVA be used?
- set targets for performance for investment centres (divisions) and company as whole
- measure actual performance
- plan and make decisions on the basis of how the decision will affect EVA
how can EVA be used for control purposes?
encourage managers to:
- identify highest EVA products
- identify high EVA customers and prioritise them
- eliminate non EVA activities
- identify capital that is not providing sufficient return to cover cost of capital
what is report visualisation?
process of presenting report formats that represent data and information in a pictorial or graphical format
-helps recipient to understand the significance of the content more easily than if presented in a traditional report format
what are the 5 principles for effective report visualisation?
DATA: ensure it is optimised for report visualisation
VISUALISATION TOOL: use relevant tool
LAYOUT:appropriate layout chosen
READER: the reader experience must be optimised, engaging with the report user is key
DELIVERY CHANNEL:visualisation to the appropriate delivery channel must be optimised
DVDLR
when i comes to reporting for each type of responsibility centre, what two key areas are fundamental to quality reporting?
- Data and master data that are subject to robust control which ensures reporting INTEGRITY
- Standards in reporting that drive commonality across the whole organisation and aid assimilation to the consumer. e.g. if ‘red’ is CONSISTENTLY used to display variances
what areas need to be considered to ensure data is optimised for report visualisation?
- where is the data source
- can the data be refreshed in time to make the report relevant?
- can we drill down the data further?
what is the principle factor in choosing the relevant visualisation tool?
what the user for the report feels comfortable with
what are some common guiding principles for choosing the relevant visualisation tool?
variance analysis=waterfall charts/bridges as it easy to spot significant variances
overview of business= dashboards providing relevant summary7 drill down
trend analysis or time-based results = line charts
different areas/regions = mapping charts
comparing data built up from component parts:side by side pie charts
what factors should be considered when choosing an appropriate report layount?
- layout:simple and clean
- digital delivery:shouldn’t require scrolling
- positioning:left to right or top to bottom, key message positioned optimally
- colours:attract to important info, green good & red bad (conditional formatting)
- scaling: appropriate to data
what factors need to be considered to ensure the reader experience is optimised?
paper: size, weight of pack and consider dividers
digitally: personalised, intuitive, interactive, customised
what is author once/run everywhere?
the functionality that automatically renders the report and layout based on the delivery device
what is a fixed budget?
produced for a single level of production
- remain the same regardless of amount produced
- used for planning, not control
what is a flexible budget?
adjusted for different levels of volume
-useful for control as it can be flexed and compared against actual
what is a flexed budget?
a flexible budget calculated at the actual level of production
-used fo control
what is the difference between the original standard and revised standard?
planning variance
- uncontrollable so managers not accountable
- standard is set during budget so unexpected variances may occur
what is the difference between the revised standard and the actual budget?
operational variance
-controllable costs so accountable
what is the traditional variance?
compares original standard to actual
what are the shortcomings of financial indicators?
- only tell what has happened over a LIMITED period in the immediate past
- they give no indication of what is going to happen in the FUTURE
- they are vulnerable to MANIPULATIOn and to the choice of accounting policy e.g. depreciation and inventory valuation
- they do not relate to the strategic management of the business and may induce ‘SHORT-TERMISM’ at the expense of motivation, quality and efficiency