businesss ops key terms Flashcards
1
Q
what is a business plan?
A
a statement that outlines the way in which a business will attempt to achieve its objectives giving a clear idea of its operations and direction
2
Q
executive summary
A
provides a overview of the businesses aims or objectives and strategy and is evidence that the proposal is viable. it sets out how the business is going to be run
3
Q
marketing plan
A
important part of any business plan based on both field and desk research
