business plans Flashcards
what is a business plan
a document that outlines how an entrepreneur is going to set up a new business
what is a business idea
a brief description of the goods/services that the business will provide on a day to day basis
what is a business aim and objectives
outline of what the business wants to achieve
should be SMART to allow entrepreneurs to measure their later performance easy against og objectives
target market in business plan
a summary of the market research findings and details about the business target market
will include potential size of market and any identifiable trends in that market
forecast revenue cost and profit
based on market research
include estimated costs of setting up business and running daily
predicted profit
cash flow forecast
a forecast on the amount of money that will come into and go out of the business and the times
important as even a profitable business can fail due to cash flow problems
sources of finance
the total amount of money that us needed in order to start up and run the business and where the money will come from
location
an outline of where the business will operate from
this could include a retail outlet, a factory, offices or even the entrepreneurs home address ur business is running there
business plan marketing mix
short description of each of the businesses four ps
each of these decisions should be backed by market research findings and reflected in the forecast revenues and costs
SMART objectives
objectives that are
smart
measurable
achievable
realistic
time bound
what is market research business plan
the process of gathering information about the market and customer needs and wants to help inform business decisions including product design and marketing
what is a target market
the group of people that a business has identified as potential customers
how can risk be reduced
very detailed planning that makes the entrepreneur think through the issues that may arise
setting clear objectives and aims to help provide direction
conducting market research
making financial forecasts to set budgets and monitor spending
using cash flow forecasts can plan for negative cash balance, maybe arrange an overdraft
obtaining finance business plan
bank loan would require manager reviewing business plan before granting it, same with an investor, potential to succeed