business aims and objectives Flashcards
business aims and objectives when starting up
financial
non finsncial
financial aims and objectives when starting up
survival
profit
sales
market share
financial security
non financial aims and objectives when starting up
social objevtives
personal satisfaction
challenge
independence
control
why do aims and objectives differ between businesses
businesses operate in different sectors, and business operations vary in size and scale.
how does size of a business impact it’s aims and objectives
A small business might focus on survival and growth, while a larger corporation might focus on market dominance.
what is an aim
broad general statement that summarises what a company wants to achieve
what is an objective
more specific, measurable steps to achieve those aims