Business Planning Flashcards
1
Q
What is a business plan?
A
Formal description of what’s going to happen and how it’s going to happen
2
Q
What does a business plan describe?
A
Concept and idea The competitive landscape Resources available Finances Sales approach
Essentially, it’s the phasing document.
3
Q
Who is the business plan for?
A
Management for planning
Good for sales and attracting investors
Helps to track progress
4
Q
What are the three phases of IPO preparation?
A
Strategic review
Preparing investment case
External validation
5
Q
What are the final three phases of an IPO?
A
Due diligence
Documentation
Marketing
