Business planning

Question 1

What is in Carter Jonas’ business plan (Vision 2025)?

Answer 1

Firm-wide strategic agenda, increasing the service offer, and is split into divisions. Utilisation targets are included. Annual growth rate of just under 10%. Increased profitability.

Question 2

What is generally included in a business plan?

Answer 2

A business plan is a written document that describes your business. It covers objectives, strategies, sales, marketing and financial forecasts.

Question 3

What are the benefits of business plans?

Answer 3

clarify your business idea
spot potential problems
set out your goals
measure your progress

Question 4

What are the typical headings you might see in a business plan for a start up?

Answer 4

• Executive Summary
• Your Organisation
• Marketing Plan
• Structure, Operational & Staffing Details
• Financial Information

Question 5

What type of business is CJ?

Answer 5

Limited Liability Partnership

Question 6

What is CJ’s turnover?

Answer 6

£84 million (2023)

Question 7

What is gross profit?

Answer 7

Turnover minus costs of services

Question 8

What is net profit

Answer 8

Turnover minus all operating, interest and tax expenses

Question 9

What is the current VAT rate?

Answer 9

20%