Business Marketing Flashcards
1
Q
What does SWOT analysis stand for?
A
Strengths, Weaknesses, Opportunities and Threats.
2
Q
4Ps of Marketing
A
Product, Price, Place and Promotion.
3
Q
7Ps of Marketing
A
Product, Place, Price, Promotion, Physical environment, people and process.
4
Q
4Cs of Marketing
A
Customer Value, Cost, Convenience and Communication.
5
Q
Four stages of a product life cycle?
A
Introduction, growth, maturity and decline.
6
Q
What does SMART stand for when referring to Key performance indicators?
A
Specific, Measurable, Achievable, Relevant and Time-Bound
