business english Flashcards
What is sustainability in marketing?
Marketing goods without depleting natural resources, ensuring long-term environmental health.
Sustainability focuses on preserving resources for future generations.
Define authenticity in the context of business.
Focusing on genuine values and transparency in production and marketing.
Authenticity builds trust with consumers.
What does experiential luxury emphasize?
Offering memorable experiences that build emotional connections with consumers.
Experiential luxury is about creating unique memories rather than just selling products.
How does digital transformation impact customer interactions?
Using technology, such as social media and e-commerce, to transform customer interactions.
Digital transformation enhances customer engagement and accessibility.
What is personalization in marketing?
Creating tailored experiences or products that make customers feel unique and special.
Personalization often involves using data to customize offerings.
Define ethical sourcing.
Obtaining raw materials and producing goods in ways that are socially responsible and environmentally sound.
Ethical sourcing supports sustainable practices and fair labor conditions.
What is minimalism in consumer behavior?
Reducing materialism and focusing on simplicity, often associated with a ‘less is more’ philosophy.
Minimalism encourages consumers to prioritize quality over quantity.
What does luxury branding entail?
Creating distinctive brand identities that emphasize heritage, craftsmanship, and rarity.
Luxury branding often appeals to emotions and status.
What is conscious consumption?
Carefully selecting products and services that align with ethical values like eco-friendliness.
Conscious consumers consider the impact of their purchases on society and the environment.
How does exclusivity contribute to luxury?
Maintaining value by limiting access to products and fostering a sense of rarity.
Exclusivity enhances desirability and perceived value.
Define brand heritage.
The brand’s long-standing history or background, which adds value and credibility.
Brand heritage can influence consumer loyalty and trust.
What is consumer engagement?
The relevance of a brand’s story or image to current cultural trends or audience interests.
Engaged consumers are more likely to become loyal customers.
What does brand identity refer to?
The unique image and personality that a brand projects, which makes it recognizable and appealing to its target audience.
Brand identity encompasses visual elements, messaging, and values.
Explain luxury positioning.
The strategic placement of a brand in the luxury market, emphasizing exclusivity and high value.
Luxury positioning helps differentiate a brand from competitors.
What is customer experience?
The full journey a customer goes through when interacting with a brand, from discovery to purchase and beyond.
A positive customer experience can lead to repeat business and referrals.
Define storytelling in branding.
The practice of sharing stories to communicate a brand’s values and connect with its audience on a deeper level.
Effective storytelling can enhance emotional connections with consumers.
What is an emotional connection in marketing?
A bond created with consumers by connecting with their feelings and personal values.
Emotional connections can increase brand loyalty.
What is cultural relevance?
The relevance of a brand’s story or image to current cultural trends or audience interests.
Brands that resonate culturally can attract a more engaged audience.
Define narrative in branding.
A structured storyline that a brand uses to tell its history, mission, or values.
A compelling narrative can enhance brand perception and trust.
What is luxury?
A state of great comfort or elegance, typically involving a significant expense, offering more than what is necessary for basic needs.
Luxury products often symbolize status and exclusivity.
Define human centric design.
An approach to design that prioritizes the needs, emotions, and experiences of people.
Human centric design enhances user satisfaction and engagement.
What is customer journey mapping?
A strategic process that visualizes the steps a customer takes when interacting with a brand.
It helps identify touchpoints and opportunities to improve customer experience.
What does brand narrative encompass?
The story a brand tells to connect emotionally with its audience, encompassing its history, values, mission, and experiences.
A strong brand narrative can differentiate a brand in a crowded market.
Define augmented reality.
A technology that overlays digital content onto the real world to enhance the user experience.
Augmented reality can create immersive marketing campaigns.
